Senior Performance Marketing Specialist

Description

About us

We are a performance marketing agency managing over $120M in annual media spend focused on lead generation for U.S.based companies operating in the home improvement industry.

We are seeking a skilled Senior Performance Marketing Specialist with 5 years of deep experience, including programmatic, native, video, and social ad platforms.

Key Responsibilities

Client Launching & New Niche Testing:

• Launch new clients and test new niches in lead generation across Facebook, Google, and other ad networks.
• Strategically plan, execute, and optimize campaigns for new clients
• Ensure structured testing, performance measurement, and datadriven decisionmaking.
• Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests.

• CrossDepartment Collaboration:

  • Work closely with internal teams, including designers, sales, and the CRO department to align media buying strategies.
  • Share insights and test findings to improve creative development, landing page performance, and lead conversion rates as well as quality.
  • Collaborate with project managers to ensure campaign objectives are aligned with client expectations and business outcomes.

  • Innovation and Strategy Development:

    • Be part of our Innovation Department, supporting the discovery and testing of new ad platforms, strategies, and tools
    • Identify, test, and evaluate emerging platforms (e.g., DV360, Search360, Roku, Stirista, Reddit, Rumble, Quora, X, Native DSPs. etc.) to identify new lead generation opportunities
    • Stay ahead of industry trends, platform changes, and competitor strategies to maintain a competitive edge.
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      Requirements

      Attributes we’re looking for:

      • Highly dedicated, selfmotivated, and responsible
      • Strong sense of accountability, attention to detail, and a creative mindset
      • Excellent communication skills and a proactive collaborator
      • Strong problemsolving and critical thinking abilities
      • Adaptable and eager to learn in a fastchanging environment
      • Demonstrates initiative and creativity
      • Effective time and project management skills
      • Comfortable using AI to increase efficiency, reduce time on manual tasks, and enhance decisionmaking in daytoday media buying work
      • Eager to contribute to the companys growth while continuously pursuing personal and professional development.

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        Requirements

        • Minimum 5 years of media buying experience focused on lead generation
        • Proven track record on Facebook Ads and Google Ads (Search, Display)
        • Experience with at least 4 different ad platforms, preferably at least one from each category:
        • Programmatic (e.g. DV360, Search360)
        • Video (e.g. Roku, YouTube, TikTok)
        • Social (e.g., Reddit, X, Quora)
        • Native (e.g,. Taboola, Outbrain)
        • Experience running at least 4 different niches across different ad platforms
        • At least 4 years of experience running ads in the US, with an understanding of cultural nuances to adapt campaigns for diverse audiences
        • Proficiency in mastering marketing strategies and good knowledge of targeting and segmentation
        • Creative thinking with a keen eye for detail and design
        • Demonstrated experience using AI tools to enhance speed, accuracy, or creativity in media buying (e.g., ChatGPT, Midjourney, Freepik, AdCreative.ai, Perplexity, etc.).
        • Be prepared to show examples of how AI has helped you improve your workflow, performance, or scale
        • Experience in working independently and collaboratively in a remote setting
        • Strong analytical skills and datadriven thinking
        • Experience in people management is a big plus but not required
        • Ability to build respectful and positive relationships with colleagues
        • Excellent writing and communication skills in English

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          What we offer:

          Flexible Remote Work.

          Enjoy the freedom to work from any comfortable location within the CET time zone, allowing you to create your ideal work environment.

          WorkLife balance:

          Fulltime employment with a flexible schedule to accommodate your personal needs

          Generous paid vacation policy to ensure you have time to recharge

          Emphasis on maintaining a healthy worklife balance

          Comprehensive benefits:

          Attractive benefits package to support your health and wellbeing

          Performancebased bonus system to reward your contributions

          Professional growth:

          Collaborate with a highly skilled and professional team

          Opportunities for continuous learning and career advancement

          Unique work culture.

          Join a diverse, international team that values innovation, collaboration, and mutual respect.