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Digital MARKETING

Appstane Technologies

Roles & Responsibilities

  • Proven experience in digital marketing and campaign management.
  • Strong understanding of SEO, PPC, and social media platforms.
  • Excellent content creation and communication skills.
  • Bachelor's degree in Marketing, Communications, or related field.

Requirements:

  • Develop and execute the organization's annual digital marketing plan.
  • Create engaging digital content to boost customer engagement.
  • Manage social media platforms and implement social media policies.
  • Monitor and report on digital marketing KPIs to track progress.

Job description

  • Developing and executing the organisation’s annual digital marketing plan, including PPC, SEO, Social Media, Affiliates and DisplayRetargeting
  • Devising innovative digital marketing campaigns, that feed into the organisation’s overarching marketing strategy
  • Creating engaging digital content that increases customer engagement and enhances the organisation’s online brand
  • Implementing strategies to drive traffic to the organisation’s website, including SEO and PPC
  • Creating and implementing a social media policy and framework for the organisation
  • Moderating all social media platforms including Twitter, Instagram and Facebook
  • Managing the digital marketing budget, including allocating budgets across different channels and platforms
  • Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs
  • Working closely with colleagues in sales and IT to ensure all activity is integrated
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