Minimum of 3 years of Marketo experience and familiarity with CRMs, preferably Salesforce.
3-5+ years of marketing automation and digital marketing experience.
Strong communication skills, both written and oral, with the ability to simplify complex ideas.
Eagerness to continuously learn about marketing automation, best practices, and innovative digital tools.
Requirements:
Collaborate with stakeholders to develop digital strategies and implement automation solutions.
Guide clients in creating and optimizing lead nurturing, scoring, and automated marketing programs.
Coordinate and consult on marketing automation solutions, including email campaigns, landing pages, and lead qualification.
Manage client expectations and document requirements for CRM and marketing automation platforms.
Job description
Detailed Job Description:
The Marketo Consultant collaborates with internal (peers, leadership team) and external stakeholders (clients and partners) to develop digital strategy and implement automation solutions within Marketo and other technology platforms as needed.
Guide Hexaware’s clients during the creation and optimization of lead nurturing, lead scoring, and automated marketing programs to develop qualified sales leads and create brand awareness
Coordinate, execute and consult on:
Marketing automation solutions for clients, including but not limited to email and sms campaigns, landing pages, lead nurture programs, segmentation, lead qualification, audits, etc.
Integration between clients marketing automation and CRM platforms
Requirements gathering, designdevelopment, testing and configuration.
Communicate with clients to manage expectations, deliverables and modifications to their existing CRM and marketing automation platform
Create and document requirements gatherings based on client and project specifications
Work with a Project Manager to:
Identify taskspecific timeframes and blockers
Prioritize initiatives which will have the greatest impact on client revenue goals or KPIs
Qualifications:
Minimum of 3 years of Marketo experience and with CRMs (preferably Salesforce)
35+ years marketing automation andor digital marketing experience
Eager to continuously deepen your knowledge about marketing automation, best practices and innovative ways to use various digital marketing tools
Can take complex ideas and break them down simply for various audiences (Managers, C Suite, etc…)
Excellent written and oral communication skills
A team player and enjoys collaborating with your colleagues and clients
Prior consulting experience (inhouse and agency) a plus
