Offer summary

Qualifications:

Digital Marketing Degree or Diploma with relevant certifications from platforms like Google or LinkedIn., 6 to 9 years of experience in social media and online reputation management., Hands-on experience with analytics tools such as Google Analytics and social listening tools., Proficiency in content development, social analytics, and performance management campaigns..

Key responsibilities:

Coordinate social media campaigns and ORM escalation processes.

Monitor and analyze the brand's online reputation across various platforms.

Develop and manage content for social media and review sites, focusing on reputation management.

Generate reports on social listening, sentiment analysis, and campaign performance.

Job description

We are looking for a Sr Manager Social Media & ORM for a leading hospitality group. This role will coordinate Campaigns for Netcore, ORM Escalation Matrix , Content Refresh on Google My Business Pages, ORM & Social Analytics

Job Profile:Social Listening
Social CRM
Social Analytics
Understand search engine behaviour: social media, forums, blogs, ratings and reviews, etc. These are the most important and basic skills of a reputation manager
Reaching out to dissatisfied customers is an important procedure to control negative reviews Moreover, focusing on forums, tweets, images, and writing effective blog posts
Research online to find out all the negative keywords associated with a brand or individual and publish positive content that can then neutralize the effect of the former
Online content, tracking and analysis of reputation factors
Facilitate problem resolution along with other questions
Continuously monitoring Tracking the reputation of the brand on various outlets, e.g., social media, search engines, blogs & social communities, consumer forums, etc.
Track, analyse and make recommendations to account for new or revised content; optimize for SEO
Analyse online statistics: overall trends and subsets by SitesRatingKeywords, identify ongoing trends and potential mitigation solutions
Working knowledgefamiliarity with social listening tools
Hands on experience on social analytics and BI Tools
Content development and management expertise is required
Share of voice report
Sentiment analysis report
Media Type analysis report
Twitter campaign analytics
Instagram campaign analytics
Classification report
Twitter Brand Analytics Report
Facebook Brand Analytics Report
Instagram Brand Analytics Report
YouTube Brand channel Analytics Report
Google Analytics
LinkedIn Analytics
Twitter Comparison
Facebook Comparison
Instagram Comparison
YouTube channel Comparison
Facebook Ads Insights
Google AdWords Insight

Requirements:Tools for Analytics @ Google, Social & ORM
Hands on experience with D2C ECommerce Performance Management Campaigns
Hands on with Marketing Automation
69 Years of Social Media Online Reputation Management experience
Qualification: Digital Marketing DegreeDiploma with Certificates from Platforms like Google, LinkedIn preferably