Marketing Strategy Guide AINative B2B Transformation

About Cumulus Vision

Were a Salesforce consulting firm undergoing a strategic transformation from traditional consultancy to AI native strategic partner. We deliver enterprise grade Salesforce solutions in weeks instead of months, using AI to accelerate development while focusing on business outcomes rather than billable hours.

Role Overview

Were seeking a parttime Marketing Strategy Guide to architect and execute this positioning transformation. Youll lead a complete website overhaul, develop new marketing strategies, manage campaigns, and work with our development team to align all touch points with our new AInative positioning.

Key Responsibilities

Website Transformation:

• Lead complete website redesign strategy from positioning to user experience
• Collaborate with WordPressElementor developer on full site rebuild
• Create new site architecture, navigation, and conversion funnels
• Develop landing page strategy for different buyer personas and campaign needs
• Ensure website reflects AInative positioning throughout all touchpoints

• Strategic Planning:

  • Develop comprehensive marketing strategy for AInative positioning
  • Create buyer personas for Clevel decision makers in digital transformation
  • Design customer journey mapping and conversion optimization
  • Provide competitive positioning and messaging framework

  • Content Strategy:

    • Guide content creation across all marketing channels
    • Ensure messaging resonates with enterprise buyers
    • Develop thought leadership positioning and content themes
    • Create content testing and optimization frameworks

    • Requirements

      Required Experience

      • 3+ years B2B marketing for professional services, consulting, or SaaS
      • Proven experience leading website redesigns and repositioning projects
      • Experience with marketing transformations or complete brand overhauls
      • Track record of successful B2B campaign optimization

      • Preferred Background

        • Previous work with consulting firms or technical services companies
        • Experience marketing to Clevel executives and enterprise buyers
        • Knowledge of Salesforce ecosystem or business transformation
        • Success with valuebased positioning vs. commodity service marketing
        • Portfolio showing beforeafter website transformations
        • Understanding of WordPressElementor workflow and capabilities

        • Working Structure

          • Parttime: 1015 hoursweek
          • Remotefirst with weekly strategy sessions
          • Collaborative approach with internal team and developer
          • Resultsdriven with clear KPIs and success metrics