Offer summary

Qualifications:

2–4 years of CRM or lifecycle marketing experience., Proficiency with CRM tools like Braze or similar platforms., Ability to analyze data for audience segmentation and campaign testing., Interest in fintech or cryptocurrency, with strong communication and organizational skills..

Key responsibilities:

Design and execute acquisition and retention strategies for high-value users.

Build engaging user journeys across email, push, and in-app channels.

Collaborate with Data, Content, and Product teams to personalize messaging.

Monitor performance metrics and optimize campaigns through testing and analysis.

Job description

About Us

At Wirex, we believe everyone should have access to the benefits of digital currency. We were the first to launch a cryptoenabled debit card and we’re still ahead of the game – offering intuitive, secure ways to buy, exchange and spend crypto.
We must be doing something right, because more than 6 million people across 130 countries are helping to change the world by using Wirex.

Help us shape the future of digital finance!

The Role

We’re now looking for a smart, handson CRM Marketing Specialist to support our growing Wirex Private product for highvalue users. You’ll be pivotal in designing and executing sophisticated acquisition and retention strategies for our most valued users. With a split focus of 30% acquisition (Wirex Retail and selected external channels) and 70% retention (automation, upscaling, loyalty), the CRM Marketing Specialist will help deliver a worldclass, tailored experience.