Marketing & Demand Generation at Aidaptive

Jarvis ML’s mission is to be the most accessible and easy to use end-to-end machine learning platform. As a fully managed MLaaS solution, Jarvis ML enables companies to deploy a revenue generating intelligence engine to their businesses and products within minutes. Jarvis ML was founded in 2021 by Rakesh Yadav, who led the Machine Learning Operations platform development for Google Ads and Payments. Jarvis ML's team has more than 50+ years of combined machine learning experience and is funded by Dell Technologies Capital, SHAKTI and more than a dozen veteran Silicon Valley technologists and business leaders.

We are looking for a flexible, versatile, enthusiastic marketer who will be responsible for growing inbound sales channels.

Demand Generation responsibilities include:

• Develop strategies and tactics to spread the word about our company and drive qualified traffic to our organization

• Own the implementation of marketing campaigns from start to finish

• Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more

• Produce content for our website and blog that attracts and converts customers through its valuable and engaging nature.

• Partner with key industry players, agencies and vendors to form strategic relationships.

• Take charge of marketing budget, ensuring that funds are invested and allocated wisely.

• Measure and report performance of marketing campaigns

• Gain insight from reported performance, and assess this against company goals.

Demand Generation requirements include:

• BS/MS degree in marketing or a related field

• Demonstrable experience in marketing, coupled with the desire and potential to learn

• Proven experience in identifying target audiences and in creatively devising and leading across channels engaging, educating, and motivating marketing campaigns.

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Experience in setting up and optimizing Google Adwords campaigns

• Numerically literate; can:

  • Understand and interpret metrics

  • Process figures

  • Interpret and process spreadsheets

  • Comfortably manipulate numbers

• Good taste, a sense of aesthetics and a love for great copy and witty communication

• Up-to-date with the latest trends and best practices in online marketing and measurement