Managing Editor (Vietnam)

All Things Beauty Vietnam seeks a seasoned Managing Editor with deep expertise in beauty, lifestyle, wellness, and selfcare content. This role is responsible for leading editorial strategy and operations, managing a small team, and ensuring high editorial standards aligned with SEO performance, brand tone, and regional objectives. The ideal candidate will demonstrate strong editorial judgment, crossfunctional collaboration skills, fluency in Vietnamese and English, and a mature, professional approach to leadership.

Key Responsibilities

• Strategic Editorial Leadership
• • Provide strategic direction to enhance content quality, search visibility, and audience engagement across all categories.
  • • Collaborate with local and regional SEO teams to generate performance analyses, implement keyword strategies, and drive continuous improvement.
    • • Oversee the Vietnam editorial team, ensuring all content aligns with local relevance and broader regional strategies.
      • • Contribute to and support projects such as content migration from legacy platforms and new site development initiatives.
        • • Monitor market trends, competitive content, and industry developments to inform proactive editorial planning.
          • • Identify, recruit, and manage Vietnamesebased content contributors, including writers, vloggers, bloggers, and linkbuilding partners.
            • • Ensure efficient internal editorial workflows and facilitate coordination between local teams, freelancers, and Greenpark’s regional and global teams.
              • • Serve as the point of contact for contentrelated technical issues, including site performance, structure, and functionality.
                • • Act as the tone of voice and editorial standards guardian for the Vietnam beauty hub and, when required, other regional initiatives.

                  • Content Development & Execution

                    • Lead the production of a high volume of content assets per month, ensuring adherence to quality and SEO guidelines.
                    • • Maintain and regularly update the content calendar based on inputs from stakeholders, performance insights, and business priorities.
                      • • Produce 2–4 welloptimized articles per day based on SEO performance reports and editorial direction.
                        • • Edit 2–4 articles daily from inhouse or freelance contributors, maintaining editorial integrity and consistency.
                          • • Participate in and support largescale content migration and tagging projects for the ATB beauty platform.
                            • • Develop reactive content in line with realtime trends, seasonal moments, and topical relevance.
                              • • Select appropriate imagery to complement editorial content based on SEO and brand alignment.
                                • • Conduct editorial reviews of newly published content to ensure accuracy, optimization, and compliance with standards.
                                  • • Participate in regular editorial planning meetings and ideation sessions to innovate content formats and outputs.
                                    • • Support updates to product pages and other content modules on the site as needed.
                                      • • Contribute to special content initiatives and marketspecific campaigns as assigned.

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                                          Required Qualifications

                                          Hard Skills

                                          • Minimum 7 years of professional experience in digital editorial roles, with a specialization in beauty, lifestyle, or wellness content.
                                          • • Strong command of SEO best practices, content optimization, keyword analysis, and performance tracking.
                                            • • Advanced proficiency in CMS platforms (e.g., WordPress or similar systems).
                                              • • Working familiarity with Google Analytics, Google Search Console, and keyword research tools (e.g., SEMrush, Ahrefs).
                                                • • Competence in managing small editorial teams and coordinating with freelance contributors.
                                                  • • Experience with metadata tagging, content migration, and web content governance.
                                                    • • Basic knowledge of image sourcing and digital content formatting standards.

                                                      • Soft Skills

                                                        • High emotional intelligence, integrity, and professionalism in verbal and written communication.
                                                        • • Strong leadership, mentoring, and team development capabilities.
                                                          • • Collaborative, solutionsoriented mindset with the ability to work across departments and cultures.
                                                            • • Excellent time management, prioritization, and multitasking skills in a deadlinedriven environment.
                                                              • • Strong attention to detail and commitment to editorial excellence.
                                                                • • Adaptable to fastpaced changes and capable of working both independently and within a structured regional framework.

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