Offer summary

Qualifications:

Bachelor's degree in marketing, communications, or related field., Proven experience in developing and executing marketing strategies., Strong skills in content creation, digital advertising, and social media management., Ability to lead projects and collaborate with diverse teams..

Key responsibilities:

Develop and implement marketing and communications strategies aligned with organizational goals.

Lead the execution of marketing campaigns, including digital advertising and donor engagement.

Manage content creation and oversee paid media strategies to enhance digital revenue.

Coordinate with internal teams and external partners to ensure campaign success.

Job description

What We Do!

At Penny Appeal USA, we take small change and make a big difference. While we are changemakers in over 15 countries, our heart beats strongest for our work right here in the USA. From sustainable community programs to rapidresponse emergency relief, we are committed to creating a lasting impact on American soil.

We pride ourselves on being one of the fastestgrowing charities in our sector, and our fastpaced working environment reflects our drive and passion. Beyond emergency relief, our calendar is packed with creative campaigns, exciting events, and unique projects, all designed to support the most vulnerable among us.

We’re on a mission to change the way charitable giving works in the USA. We’re looking for passionate changemakers to join us on this journey. Together, we can bring people together to do good and create meaningful change in our communities.

Who We’re Looking For!
We are seeking an experienced storyteller, a marketing geek, a social media connoisseur, a maker of change, and a champion for the marginalized; more formally known as a Marketing & Communications Manager. You’ll oversee the daytoday marketing activities and help set the longterm strategy for our organization. You’ll work closely with the CMO to lead all annual campaigns and directtodonor marketing activities, with a focus on brand development.Everything in this role, from marketing strategies to communications initiatives, should be guided by our mission’s lens: Our vision is a world that’s united and strong, with communities working together, supporting one another, and leaving need and poverty behind for good.

What You’ll Do!

Strategic Leadership: Develop and implement a highlevel, comprehensive marketing and communications strategy in partnership with the CMO. Align marketing initiatives with organizational goals and mission.
Campaign Management: Lead the execution of marketing programs from start to finish, driving collaboration with stakeholders and leveraging the right internal processes. Develop donor relations loyalty campaigns and create lifecycle communication plans for all donorssupporters.
Content Creation: Manage paid media strategies and campaigns, including Google and social media advertisements. Direct and oversee PPC and paid social campaigns to enhance digital revenue generation.
Platform Integration: Oversee transitions and integrations of CRM and fundraising platforms, ensuring seamless operations.
Brand Partnerships: Rethink brand partnerships with a focus on existing partners while establishing new relationships to expand our impact.
Project Management: Use project management tools to track campaign progress and metrics. Lead brainstorming meetings for new campaign launches, manage fundraising campaigns, and ensure ontime and onbudget delivery of marketing campaigns.
International Communication: Maintain effective internal communications to ensure that all relevant organizational functions are kept informed of marketing objectives.
Market Evaluation: Regularly evaluate the marketplace to gain a competitive advantage via marketing and positioning campaigns. Evaluate the impact of marketing programs in achieving their stated objectives, including impact and retention.
Collaboration: Work closely with graphic designers, internal stakeholders, external agencies, and vendors.