Offer summary

Qualifications:

Bachelor's degree in a relevant field., 1-2 years of experience in performance marketing, preferably in D2C e-commerce., Hands-on experience with Facebook Ads Manager and Google Ads., Strong analytical skills and proficiency in digital marketing platforms..

Key responsibilities:

Manage digital marketing campaigns across platforms like Google, Facebook, Instagram, and YouTube.

Optimize campaigns to achieve sales targets and minimize customer acquisition costs.

Analyze sales trends and campaign performance to derive actionable insights.

Coordinate with internal teams and external vendors to ensure marketing effectiveness.

Job description

JOB TITLE: Performance Marketing Associate

JOB DESCRIPTION:
The performance marketing associate will be responsible for driving customer acquisition and
achieving monthly revenue targets for our own website Plixlife.com through endtoend
management of digital marketing activities, optimization of performance & costsCAC etc. on a day
to day basis.
KEY AREAS

RESPONSIBILITIES Revenue growth Customer acquisition & digital sales funnel management
Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met
Own performance KPIs including P&L for sales from our own website
Campaign Management
Plan & implement campaigns and create optimal digital media mix in line with targets
Implement brand strategy & integrated communication to build saliency and consideration
Daily campaign management across all the digital acquisition and remarketing platforms
Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and costCAC optimization
Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results
Promotions
Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics Budget & ROI management
Optimize continuously to ensure high ROI and minimize CAC
Analytics & Reporting
Leverage web analytics to derive actionable insights
Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations
Monitor performance & optimizecourse correct

SKILLS AND COMPETENCIES:
Skills Core digital marketing skills & handson experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.
Deep understanding and experience of remarketing platforms (Google, FB, Criteo, Adroll etc.)
Strong experience in web analytics tools and techniques (E.g. Google Analytics, Adobe omniture, Shopify analytics, etc.)
Proficient in quantitative analysis & insighting
Datanumbers oriented
Good at advanced excelother data analysis tools
Strong verbal & written communication
Competencies
Commercial & strategic acumen
Results driven & ROI focused
Technology oriented with keen interest in latest tech developments in digital marketing
People orientation & leadership ability
Strong bias to action
Agility and ability to take decisionscourse correct fast

REPORTING RELATIONSHIP AND KEY INTERFACESSTAKEHOLDERS:
Reporting to Head of Performance Marketing
Team IC
Individual Contributor
Internal Stakeholders
DistributionSupply chain, GrowthMarketing, Finance, Product, technologyIT
External Stakeholders
Digital marketing agencies, large digital platforms (Google, FB etc.), other digital vendors & ad platforms

DESIRED CANDIDATE PROFILE:
Hands on experience with FB Ads Manager and Google ADs.
12 years of experience of which majority should be in a D2C ecommerce set up leading the performance marketing function
Graduate
Experience in handling large monthly budgets (6Cr+ monthly)
Good verbalwritten communication skills in English