Offer summary

Qualifications:

Proven success in scaling a consumer/DTC/B2C brand from $80MM to over $300MM in revenue., At least 3-5 years of experience as a VP or CMO in a similar company, with multiple tenures in the last decade., Expertise in direct response advertising, video sales letters, and brand building., Experience in managing internal marketing, media, and creative teams with significant performance marketing budgets..

Key responsibilities:

Drive transformative growth for the company's DTC and B2B retail brands.

Lead the development and execution of marketing strategies to scale the brand globally.

Manage relationships with major retailers and digital marketplaces without cannibalizing D2C sales.

Oversee marketing team operations, performance marketing, and brand positioning.

Job description

Chief Marketing Officer (CMO), USA and Global Brand Builder and DTC/B2C Digital Marketplace Expertise , remote USA working mostly on Eastern Time Core Hours We are seeking an exceptional Marketing President with proven expertise in building and scaling consumer brands to $300MM-$500M+ in revenue. You must have grown a digital first, direct response marketing, D2C eCommerce brand to say $80MM-$150MM+ and implemented Retail/B2B2C agreements to scale globally in 3rd party brick and mortar, digital display, digital marketplaces and with click back initiatives to your D2C from the likes of Costco, Dicks, Best Buy etc.

About the Role: This opportunity is with one of our long-standing, hyper-successful clients with whom we placed their COO and middle and senior management hires. They are a leader in their industry (online training courses, mobile app coaching and sporting goods / CPGs) and this role offers the chance to drive transformative growth for their consumer-focused, direct-to-consumer (DTC) brand and B2B retail.

We are only considering candidates who meet the following minimum criteria:

Proven Track Record: Demonstrated success in scaling at least one consumer/DTC/B2C brand from $80MM to $300MM+ in revenue (or beyond).

Leadership Tenure: Held a VP/CMO role for at least 3–5 + years in a similar type of company, ideally twice in the last 10 years

DTC Marketing Expertise: A significant portion of the company’s growth under your leadership must have been driven by direct response advertising and marketing , video sales letters, paired with strong brand-building capabilities .

Internal better than agency marketing, media, creative teams including $20MM+ spend on performance marketing etc

Successfully entered major retailer relationships such as Costco, Dicks Sporting Goods, Bet Buy etc and their digital marketplaces without eroding or cannibalizing your D2C

Scaled globally , profitably, and sustained - did your growth marketing strategy work as measured by end of year 2 and end of year 3 metrics from your customer, and your teams and CEO feedback?

Employment references that endorse your suitability and a clean standard basic background check

Why Apply?

Accelerate your career growth by leading the marketing strategy of a leading-tier brand.

Fast-tracked interview process for candidates ready to move quickly.

Flexible timelines: If you require a notice period before joining, we are happy to accommodate, but would prefer something to join within 4-6 weeks from applying

Next Steps:

If you meet the above criteria and are interested in this exceptional opportunity, please apply. Jonathan Pearson, CEO of BluZinc, will review your application and arrange a call with you within days, provided your career history aligns with this unique role. Take the next step to elevate your career and make an extraordinary impact.

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