Email Marketing Specialist (HubSpot / Go High Level) for a Beauty Discovery Platform in the US (Home Based Part Time)

Work set-up: 
Full Remote
Contract: 
Work from: 

Offer summary

Qualifications:

Experience with email marketing platforms like HubSpot and Go High Level., Strong understanding of email automation, segmentation, and campaign management., Ability to analyze performance metrics and optimize campaigns accordingly., Excellent communication skills and familiarity with AI tools for content optimization..

Key responsibilities:

  • Create and optimize automated email sequences for different audience segments.
  • Design strategic nurturing campaigns in collaboration with the sales team.
  • Track and report on campaign performance metrics and suggest improvements.
  • Manage email marketing tools, maintain contact lists, and ensure data accuracy.

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Job description

• Email Flow Creation & Optimization

• Build and maintain automated email sequences for four key audience segments:
  1. Converted & Current Clients
  2. Past Converted Clients
  3. Chatted With but Not Converted
  4. Never Chatted – Scraped Leads

• Apply AI tools for subject line and copy optimization while maintaining brand tone and voice.

• Strategy & Reporting

• Work with the Sales Team to design strategic nurturing campaigns that improve conversion and retention.

• Track performance metrics (open rates, CTR, conversion rates) and recommend optimizations.

• Create weekly or monthly campaign performance reports for management.

• Tool Management

• Use HubSpot and Go High Level (or similar ESPs) to set up automation, tagging, segmentation, and trigger-based workflows.

• Maintain accurate and organized contact lists, ensuring data hygiene.

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Teamwork
  • Communication

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