Retention Manager for Apparel Subscriptions

About Trafilea

Trafilea is a dynamic and innovative Tech Ecommerce Group that operates multiple directtoconsumer brands in the intimate apparel and beauty sectors, with a focus on using datadriven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating highquality products and services that enhance the customer experience and drive longterm growth.

Marketing@Trafilea: Work across multiple brands, leverage datadriven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

• Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,

• Our beauty Brands: Revel Beauty and Spa Dr.

• Our content and subscription Brand: The BodCon.

• Roles Mission:

  At Trafilea, subscription retention isn’t just about renewals—it’s about creating longterm value, seamless experiences, and unlocking sustainable revenue growth. We believe that the true power of subscriptions lies in personalization, engagement, and continuous value delivery. Our mission is to optimize and scale our subscription models, ensuring that both existing and potential subscribers experience compelling, highvalue membership offerings that keep them engaged and loyal over time.

  As Retention Manager – Subscriptions (Apparel), you will be at the forefront of driving recurring revenue from our existing paid members while unlocking untapped opportunities within our 10M+ customer base. You will lead strategic retention initiatives across our Shapermint Club, Shapermint Club Pro, Truekind Elite Club, Shapermint Club Plus (ShaperBox), Product Autoship, and Try Before You Buy programs—maximizing LTV, reducing churn, and improving repurchase rates. Through datadriven experimentation, automation, and lifecycle marketing, you will craft and optimize multichannel retention strategies—leveraging Email, SMS, Push Notifications, and Paid Media to engage members and convert nonsubscribers into loyal customers. Working crossfunctionally with Data Science, Creative, IT, and Growth teams, you will prioritize highimpact campaigns, implement advanced retention methodologies, and scale winning strategies. If you are a subscription growth expert who thrives in fastpaced, datadriven environments and loves building retention strategies that drive profitability, this role is your opportunity to shape the future of subscription retention at Trafilea.
  

  Expected outcomes & responsibilities

  • Measure and Track Subscription Cohort Metrics: Monitor key indicators such as Activation Rate, Churn Rate, Net Collection Rate, LTV, Survival Rates, AOV, Repurchase Rates, Trial Conversion Rate, and % of orders with subscription across all programs.

  • • Customer Communication & Lifecycle Management: Oversee the subscription communication calendar, managing creative production, segmentation, copywriting, and ensuring alignment with overall brand strategy and lifecycle moments. Propose new calendar improvements based on benchmarks (top leading companies in Apparel Subscription model) while also managing lifecycle moments to tackle with Customer Communication flows on Email and SMS.

    • Weekly Reporting and Analysis: Prepare and deliver weekly performance reports by program, covering revenue, profit, repurchase rates, customer growth, and channel metrics (CTR, CVR, Unsubscription Rate), highlighting blockers and improvement areas.

    • • Daily & Weekly Operational Cadence: Participate in daily and weekly team rituals, reporting on priorities, results, channel performance, and potential blockers.

      • • Strategic Planning & Roadmapping: Define strategic maps for each subscription program, setting quarterly goals and building a detailed roadmap of initiatives, deadlines, and accountable owners.

        • • Customer Segmentation & Prioritization: Analyze customer clusters and RFM segments to map opportunities, define priority matrices per segment, and identify key behavioral patterns influencing retention.

          • • Testing Calendar & Channel Management: Lead the testing roadmap for subscription programs across Paid Media, Email, SMS, and Push channels to optimize performance and retention.

            • • Tech Stack & Website Optimization: Identify and manage website and tech development needs related to subscription performance, collaborating with IT to prioritize and execute backlog items.

              • • Data & Dashboard Optimization: Conduct weekly reviews with Data & BI teams to refine subscription dashboards, ensuring accurate tracking of all cohort and channel metrics.

                • • Subscription Tribe Leadership: Represent Retention within the Subscription Tribe, coordinating with squads (e.g., SHM Club, Autoship) to ensure subscription strategy execution, reporting key metrics, and driving continuous improvement in customer retention and loyalty programs.