Research Analyst at SMDigital

Research Analyst

Job Summary:
We are seeking a detail-oriented and highly resourceful Research Analyst to support a strategic initiative focused on sourcing and analyzing municipal and HOA data related to roofing infrastructure across South Florida. The goal is to build a comprehensive database of neighborhoods and properties with aging roofs, upcoming roofing projects, or structural vulnerabilities, enabling targeted direct mail outreach to high-potential leads.

Core Responsibilities:

• Data Mining & Collection
  
  • Research public records, building permits, city inspection reports, and county-level databases to extract relevant roofing information.
    
  • Identify and document roof age, condition reports, storm damage filings, and insurance-related filings by ZIP code or municipality.
    
  • Review HOA websites, documents, and board meeting minutes to capture any plans, discussions, or budgets related to roof repairs or replacements.
    
• HOA Intelligence Gathering
  
  • Build a directory of HOAs in targeted regions (Palm Beach, Broward, Miami-Dade counties, etc.).
    
  • Extract contact info, property counts, construction dates, roofing materials, and any documented roof maintenance cycles.
    
  • Track communities requiring uniformity, aesthetic standards, or planned community-wide roof replacements.
    
• Database Building & Tagging
  
  • Organize findings in a structured CRM or spreadsheet with fields such as: Community Name, Address Range, Roof Type, Year Built, Last Roof Permit, HOA Contacts, Roofing Vendor Notes, and Estimated Replacement Window.
    
  • Tag properties by urgency, opportunity, and mailing-readiness based on age and permit history.
    
• Insight Reporting
  
  • Provide weekly summary reports with key findings, new HOA additions, and high-priority communities for direct mail campaigns.
    
  • Suggest trends or target clusters that could lead to regional campaigns or partnerships with roofing suppliers.

Skills & Qualifications:

• Research & Data Skills:
  
  • Strong experience researching public data (city, county, and state sources).
    
  • Understanding of GIS tools, permit lookup systems, and property appraiser databases is a plus.
    
  • Experience with Excel/Google Sheets and CRM data entry.
    
• Analytical Thinking:
  
  • Able to connect disparate data points (e.g., year built, permit filed, HOA meeting minutes) to generate marketing-relevant conclusions.
    
  • High attention to detail and accuracy.
    
• Communication:
  
  • Comfortable reaching out to city departments, HOA administrators, or accessing records via formal requests if needed.
    
  • Ability to write concise summaries and tag useful data for marketing handoff.
    
• Industry Familiarity (Nice to Have):
  
  • Background or exposure to real estate, construction permitting, insurance, or roofing terminology preferred.
    
  • Spanish fluency is a plus, especially when dealing with South Florida municipalities or residents.

Home Office Requirements:

• A stable internet connection with at least 50 Mbps postpaid (must provide a screenshot of a speed test)
• Backup Internet Connection (Prepaid Home WIFI Router or Pocket WIFI)
• Computer (at least 16 GB RAM and Intel i5 core processor or equivalent)
• Noise-Cancelling Headset
• Power Backup
• Dual Monitor