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Senior Performance Marketing Manager

Roles & Responsibilities

  • At least 2 years of experience in digital marketing, specifically in User Acquisition.
  • Practical experience managing large budgets on Paid Social platforms like Meta, TikTok, and Snapchat.
  • Proficiency in English at B2 level or higher.
  • Strong communication and analytical skills, with familiarity with tools like MS Excel, Google Sheets, and analytics platforms.

Requirements:

  • Manage the full cycle of mobile traffic advertising campaigns, including launching, optimization, and scaling.
  • Collaborate with designers on creative testing and performance analysis.
  • Monitor and report on campaign performance, making data-driven optimizations.
  • Research and evaluate new user acquisition channels to enhance marketing efforts.

Job description

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with lifechanging apps, all designed to boost wellbeing for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What Were Looking For

We are currently looking for an experienced Senior Performance Marketing Manager to join our team. In this role, you will be responsible for launching advertising campaigns on paid social channels such as Meta, TikTok, Snapchat, and others, specifically targeting the Health and Fitness audience.

✨ Key Responsibilities:

  • Managing the full cycle mobile traffic advertising campaigns: launching, optimization and scaling

  • Experimenting on creatives with designers: AB testing, performance analysis and optimization

  • Monitoring advertising campaigns for performance monitoring, optimization and reporting

  • Researching and evaluating of new user acquisition channels

  • Staying abreast of industry trends, emerging threats, and best practices in access management, identity governance, and security technologies.

  • Collaborating with IT, security, and compliance teams to develop, implement, and enhance access management processes, procedures, and controls.

    ✨In your first three months you will:

  • Be proficient on all metrics, processes and reports

  • Independently manage the project, adhere to best practices, achieve target ROI, and know how to scale and reduce volumes when necessary

  • Lead an additional area of responsibility, suggest ideas and improvements, know how to analyze competitors, and make datadriven decisions

    • ✨ The ideal profile:

      • 2+ years of relevant experience in digital marketing in User Acquisition

      • Practical experience with a large budget in Paid Social platforms (Meta AdsTikTokSnapchat)

      • Proficiency in English B2 or higher level

      • Excellent communication skills, with the ability to effectively communicate ideas, feedback, and instructions to team members, stakeholders, and crossfunctional team

      • Analytical mindset, knowledge of Microsoft Office (MS Excel) and Google Workspace (Google Sheets, Google Docs, Google Slides)), experience with Google AnalyticTableauClarisight will be a plus

      • Flexibility to adapt to changing priorities and circumstances, with the ability to pivot quickly when necessary

        • ⭕️ Recruiter call > ⭕️ Meet a team member > ⭕️ Skills assessment> ⭕️ Meet the Leadership team

          ✨ Why You’ll Love Being Part of Welltech:

          • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

          • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

          • ResultsDriven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

          • We Are WellMakers: Be part of a movement that’s creating a healthier, happier world. Together, we make wellbeing a reality!

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