Senior Data Analyst – Marketing Science

About the Role

At Ready Set, we’re looking for a Senior Data Analyst – Marketing Science to join our growing team. This role sits at the intersection of marketing analytics and data science, applying statistical rigor, experimentation, and advanced modeling to guide creative and media strategy. Working closely with our Media, Creative Strategy, and Insights teams, you’ll help uncover what’s working, what’s not, and what to test next—impacting ROI, creative direction, and media planning.

This is a hands-on role for someone who thrives on data exploration, testing, and storytelling—connecting performance signals to smarter decisions across channels and funnels.

What You’ll Do

Performance & Attribution

• Analyze creative and media performance across platforms (Meta, TikTok, Google, YouTube, Programmatic)
• Build and interpret attribution models (first-touch, last-touch, blended, or custom)
• Uncover performance drivers using cohort analysis, LTV metrics, and segmentation
• Identify funnel drop-offs and audience trends to inform strategy

Testing & Experimentation

• Design and analyze A/B, multivariate, and holdout tests across media and creative
• Ensure statistical rigor and clear testing frameworks
• Track experiment progress and extract key learnings
• Support incrementality and lift testing
  
  

Insights & Strategy Support

• Turn complex data into clear narratives and strategic recommendations
• Develop KPI frameworks and success metrics tailored to client objectives
• Build models to support planning, budget shifts, and channel decisions
• Partner with Marketing to both surface and supply the performance data needed for case studies, thought leadership, and external storytelling

Data Infrastructure & Visualization

• Build dashboards and visualizations for both internal teams and external-facing use cases, tracking performance trends and highlighting strategic opportunities
• Own the weekly KPI reporting process across multiple platforms and attribution models; manually compile data as needed while working toward building automated, scalable solutions
• Collaborate across teams (ex. Reporting and BI) to ensure data integrity and consistent taxonomy
• Create scalable, automated reporting tools
• Maintain metric definitions and support quality assurance

What You Bring

Core Skills

• 4-6 years in marketing, growth, or performance analytics (agency or DTC a plus)
• Proficiency in SQL; bonus points for Python or R
• Experience working with ad platforms and analytics tools (Meta Ads Manager, Google Ads, TikTok Ads, GA4, etc.)
• Knowledge of key KPIs: CPA, ROAS, CTR, CVR, CPM, LTV, MER
• Experience with Looker (mandatory), Tableau, or similar BI tools
• Knowledge of attribution, conversion journeys, and creative metrics

Bonus

• Experience with creative testing, CRO, or multi-touch analysis
• Familiarity with predictive modeling or MMM
• Comfort working with blended/incomplete datasets

You are:

• Humble, coachable - takes feedback well. We are always learning from each other.
• Self-motivated - a doer. We give everyone at Ready Set a ton of freedom.
• Someone who works well remotely. We are a fully remote company.
• Curious and innovative, always asking why and trying to improve things around you.
• Collaborative: works well with others. Our team is diverse, from all over the world!
• Accessible, responsive and diligent - we move fast and reliability is key. 

What we offer:

• A hyper-growth startup environment where your work has a real impact on the company.
• Consistent clarity and context from management, who are accessible to everyone.
• 100% remote work, collaborating with a talented team distributed across the globe.
• Competitive salary
• Budget for training
• Flexible paid time off
• English Lessons