Offer summary

Qualifications:

Over 5 years of experience managing online communities, preferably in parenting, CPG, or lifestyle sectors., Strong strategic and data-driven mindset with the ability to turn analytics into actionable plans., Excellent communication skills to present strategies and build client trust., Deep understanding of Filipino parents' digital habits, language, and culture..

Key responsibilities:

Develop and execute social community strategies to foster engagement among Filipino parents.

Manage and moderate social media groups and platforms, ensuring active and authentic conversations.

Use social listening and analytics to identify trending topics and create engaging content.

Collaborate with creative, paid media, and influencer teams to amplify community initiatives.

Job description

Sr. Social Media Manager (Projectbased)

Social Media Makati (Remote)

Are you a strategic social media leader who lives and breathes community building? We’re on a mission to rally Filipino parents of babies and young kids around insightdriven content and authentic connection — and we need you to captain the journey. As our Senior Social Media Manager, you’ll architect and execute a relentless, dataled social experience that turns parents into our most passionate advocates.

About the Role

In this role, you’ll be the driving force behind Greenpark’s parenting community in the Philippines. You’ll own the endtoend social strategy—from unearthing the insights that spark conversation to designing and optimising every post, group discussion, and live event. You’ll partner closely with clients, creative teams and analysts to ensure our social channels aren’t just channels—they’re thriving hubs of realworld parenting support and inspiration.

What You’ll Do

Craft & Execute Community Strategy
Design social roadmaps that foster belonging and spark authentic conversations among Filipino parents

Launch and moderate branded Facebook Groups, Instagram hubs, and bespoke social experiences

InsightDriven Content Planning

Mine social listening and platform analytics to identify trending parenting topics and unmet needs

Turn data into engaging content frameworks, from snackable tips to deepdive video series

Relentless Optimisation & Growth

Set clear KPIs for engagement, membership growth and sentiment—and iterate weekly to smash goals

AB test formats, messaging and posting cadences to continually raise the bar

Client Partnership & Leadership

Serve as the daytoday social expert for clients—presenting strategy, reporting results and driving nextlevel ideas

Mentor junior team members, share best practices and champion a culture of experimentation

CrossFunctional Collaboration

Work handinhand with creative, paidmedia and influencer teams to amplify community initiatives

Integrate community insights into broader brand campaigns and product launches

Who We’re Looking For

Proven Community Builder – 5+ years managing and growing online communities (parenting, CPG or lifestyle focus preferred)

DataDriven & Strategic – You turn social listening and analytics into crystalclear roadmaps and measurable impact

Relentless Optimiser – You never settle and won’t rest until both quantitative and qualitative goals are crushed

ClientReady Communicator – You build trust quickly, present with confidence, and translate insights into persuasive recommendations

Filipino Parenting Insider – You understand the digital habits, pain points and language of parents in the Philippines

Plus!

TikTok & Instagram socialfirst strategy chops

Handson experience building or scaling Facebook Groups or community platforms

Track record in influencercreator partnerships within the parenting space

Bonus Points

Paid social campaign management and budget oversight

Fluent Tagalog; bonus if you know local parenting slang and memes

What’s in It for You?

Lead a Flagship Project – Own Greenpark’s parenting community playbook in the Philippines

Innovative Environment – Join a team that celebrates bold ideas, fast learning and fearless experimentation

Competitive Package – Marketleading salary, benefits and professional development support

Flexible Work – Hybrid remote setup based in Makati, with the freedom to balance focus and collaboration

Ready to rally a community of parents and steer our social ship to new horizons? Apply now and let’s build something extraordinary together.