Vice President, Digital Marketing + eCommerce

As the Vice President, Digital Marketing + eCommerce, you will...

• Develop and implement a unified customer growth strategy that integrates brand, marketing, retail, and e-commerce to grow total customers.
• Ensure the experience is customer-centric, brand-focused, consistent and engaging across all channels, both online and offline.
• Create and lead Rocky's digital strategy to drive customer growth, focusing on both new customer acquisition and long-term retention. This includes:
  • Developing a robust social strategy that fosters meaningful connections and authentic loyalty.
  • Ensuring seamless integration of the brand experience across digital platforms.
  • Enhancing customer engagement and loyalty by driving growth through targeted digital initiatives.
• Lead the overall brand strategy to ensure brand messaging, positioning, and identity resonate with target customers.
• Work with creative teams to drive brand consistency and innovation across all marketing and retail touchpoints.
• Oversee the development and execution of comprehensive marketing campaigns that drive brand awareness, customer engagement, and loyalty. 
• Manage digital, social, traditional and other marketing channels to ensure maximum reach and impact.
• Oversee the e-commerce business, ensuring a seamless digital customer experience.
• Develop strategies to optimize online sales, improve conversion rates, and increase customer retention through personalized, data-driven digital experiences.
• Drive innovation in customer engagement, leveraging emerging trends in technology, personalization, and omnichannel strategies. 
• Explore new ways to reach and connect with customers in the evolving retail and digital landscape.

You have...  

• 10+ years of marketing leadership experience that involves overseeing a team within the retail and/or e-commerce space. 
• Bachelor's degree in marketing, e-commerce, sales and/or business. (MBA preferred.)
• Played a lead role in growing a brand from $28M to $50M+.
• A successful track record of digital retail experience, developing omnichannel experiences, customer journey mapping, and scaling small businesses within the e-commerce space. 
• Proven ability to scale small businesses at the right pace and in a profitable manner. 
• Expertise in digital brand, omnichannel marketing and ecommerce strategy. 
• Confident leadership acumen. Able to build healthy relationships and influence across teams without direct authority.
• Experience building, mentoring and managing high-performing teams across brand, marketing, retail, ecommerce and strategic partners functions. Can cultivate a collaborative and results-driven environment while ensuring the team has the necessary tools, training and resources to succeed.
• Strong communication, interpersonal and problem-solving skills. 
• A data-driven, strategic mindset with strong acumen for financials and analytics. 
• A driven, determined attitude and a willingness to jump in and get the work done as needed. 
• The ability to demonstrate exceptional composure and adaptability under pressure, maintaining a calm and focused demeanor while effectively navigating complex challenges and adeptly pivoting in response to changing information and evolving demands.
• Strong understanding of the future of retail.

Additional details:
📍 This role is 100% remote, and open to anyone legally able to work in Canada, offering the flexibility to work from anywhere within the country while staying connected to a collaborative, national team. 


Interested in applying for this role? Polish up your resume and fill out an application on this posting today!
 

About Smart, Savvy + Associates 

Smart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.   
 

At Smart, Savvy + Associates, we believe diverse teams drive stronger results.  

We’re committed to equitable, inclusive recruitment practices – both in how we work and in how we support our clients. We actively seek out talent from all backgrounds and encourage candidates from underrepresented groups to apply. 

If you require accommodation at any stage of the hiring process, we’re here to help – just let us know. 

Together with our clients, we aim to build workplaces where everyone can thrive.