Offer summary

Qualifications:

1-2 years of experience in marketing, product development, or user engagement., Excellent communication and interpersonal skills., Fluent in English and Putonghua; proficiency in Cantonese or other Asian languages is a plus., Comfortable working in a fast-paced start-up environment..

Key responsibilities:

Manage social media channels to enhance brand presence and user engagement.

Partner with product teams to gather user feedback and suggest improvements.

Develop strategies to acquire and grow an active user community.

Support branding initiatives and conduct market research.

Job description

We are seeking a Marketing and User Development Associate to join our Hong Kong based client. This is a unique opportunity to play a foundational role in shaping the culture of F&B mobile application start-up.

Key Responsibilities:

Marketing & Brand Development

Build and manage social media channels to strengthen brand presence and user engagement
Cultivate partnerships with KOLs (Key Opinion Leaders), venues, and industry stakeholders to boost visibility and outreach.

Product & User Experience

Partner with Product Manager and development team to shape a product that resonates with users.
Gather and interpret user feedback to recommend product improvements and prioritize new features.

User Growth & Community Building

Develop and execute user acquisition strategies to grow a vibrant, engaged community.
Launch value-added initiatives to foster user loyalty and advocacy.
Contribute to regional expansion efforts, including Hong Kong, the Greater Bay Area, South Korea, Taiwan, and Japan.

Operations & Cross-Functional Support

Coordinate with internal teams to ensure smooth execution of tasks and projects
Identify operational bottlenecks and propose effective solutions.

Projects

Support branding initiatives including naming, logo ideation and Ai- assisted projects.
Conduct market research and assist with focus group planning and execution.

Requirements:

1-2 years of relevant experience in marketing, product development or user engagement preferred.
Excellent communication and interpersonal skills with a collaborative mindset.
Comfortable working in a fast-moving start-up environment and handling a wide range of tasks.
Fluent in English and Putonghua; proficiency in Cantonese and/or other Asian languages is a plus.

Benefits:

Be a part of innovative, mission driven start-up at pivotal stage of growth
Work in a collaborative and supportive team environment.
Gain hands-on experience across departments with significant room for professional growth.
Contribute directly to shaping a product thats redefining the F&B experience in Asia.

Required profile