VP of Digital Product & Conversion

Freebird is a highgrowth, 9figure DTC brand on a mission to redefine shaving for millions. We’ve served over 1 million customers with our awardwinning electric shaving kits—and we’re just getting started.

We’re building a fast, confident, experimentdriven team—and we’re looking for a site experience, CRO, and UX powerhouse who can deliver breakthrough performance gains and scale our bestinclass DTC experience across international markets.

The Role

This is a highimpact, senior leadership role purely focused on building and optimizing the highestperforming DTC shopping experiences in the category—and making them work globally. You will not own the full eCommerce P&L—your mission is singular: turn more of our traffic into highvalue, loyal customers worldwide by relentlessly improving conversion rate (CVR), average order value (AOV), and revenue per visitor (RPV).

We want a website monster who can:

• Ruthlessly optimize core funnels with constant iteration.
• Take big swings on new landing page designs, offer strategies, and conversion frameworks.
• Deliver premiumfeeling, highconverting experiences tailored for each market we enter.
• Build the technical and UX foundation to scale internationally without sacrificing performance.

• What You’ll Own

  Digital Product Strategy & Roadmap

  • Own the digital product vision and site performance roadmap, tied directly to revenue and contribution margin goals.
  • Lead a highvelocity testing program that mixes rapid optimization of existing funnels with bold experiments in new designs, flows, and offers.
  • Architect and scale a globalready DTC experience, accounting for marketspecific pricing, currencies, compliance, and shipping.

  • Conversion Rate Optimization & Experimentation

    • Run continuous testing across multiple funnels, delivering both incremental wins and breakthrough lifts.
    • Translate analytics, heatmaps, and VOC insights into hypotheses, test briefs, and rapid iterations.
    • Partner with paid, retention, and creative teams to ensure site experiences amplify acquisition efforts in every market.

    • UXUI Excellence & Offer Framing

      • Lead designers to create visually premium, conversionfocused interfaces.
      • Integrate strategic copy, offer positioning, and persuasion into every page—from landers to checkout.
      • Maintain a consistent, hightrust visual language while adapting to cultural nuances in global markets.

      • International Scale & Technical Infrastructure

        • Own the Shopify Plus & Shopify Markets setup, ensuring fast, compliant, and localized experiences.
        • Oversee currency, language, tax, and regulatory adaptations while keeping the experience frictionless.
        • Manage app integrations, personalization tools, and subscription logic that work across regions.
        • Ensure our global infrastructure can handle highvolume traffic without performance loss.

        • Requirements

          • 7–10+ years in DTC eCommerce site optimization, with proven lifts in CVR, AOV, and RPV.
          • Experience leading CRO, UXUI, and digital product teams inhouse at highgrowth consumer brands.
          • Deep Shopify Plus expertise, with handson experience using Shopify Markets to scale internationally.
          • Proven success launching localized, highperforming sites in multiple countries.
          • Expert in funnel strategy, offer testing, and landing page optimization.
          • Strong grasp of persuasive design, customer psychology, and performance copy principles.
          • Highvelocity, dataled testing mindset—capable of moving from insight to live test in days, not weeks.

          • Benefits

            • Fully Remote Flexibility: Work from wherever you thrive best
            • • Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
              • Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
              • 401(k) with Company Match: Helping you plan and save for the longterm
              • Unlimited PTO: Take the time you need to recharge and show up at your best
              • Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position

              • Why Join Freebird?

                • Be part of a profitable, highgrowth DTC brand with real momentum and ambition
                • Own a critical business function and team with autonomy, support, and resources
                • Work on a product that solves real problems, delights customers, and scales globally
                • Join a smart, motivated team obsessed with innovation, experimentation, and impact