Director, Programmatic

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences. We’re an independent media partner offering transparency, integration, and a relentless focus on business impact. 

The Director, Programmatic at BarkleyOKRP plays a pivotal leadership role overseeing strategic direction, performance delivery, and client relationships across a portfolio of programmatic accounts. This individual is the senior lead on programmatic initiatives and ensures the execution of best-in-class media strategies across DV360, The Trade Desk, and Amazon DSP. The role requires a strategic thinker and strong people leader who deeply understands a full-funnel programmatic approach. 

 Qualities

Here’s what it takes to be successful in the role:

• ​Strategic Leadership: You think beyond individual accounts to connect programmatic strategies with broader business goals. You influence stakeholders, confidently navigate complexity, and lead teams toward long-term success.  

• Empathetic People Leadership: You lead with empathy and integrity, developing others by recognizing their strengths, coaching through challenges, and fostering a culture of feedback and growth.   

• Curiosity with Accountability: You continuously ask "why" and seek to understand the bigger picture—but you also take action. You balance intellectual curiosity with the urgency to drive impact and results.  

• Executive Communication & Influence: You synthesize complex data and strategic thinking into compelling narratives for clients and internal stakeholders. You’re persuasive, clear, and always audience-aware.  

• Operational Excellence: You establish clear priorities, design scalable processes, and ensure that teams are set up to execute with quality and consistency. You balance detail orientation with big-picture thinking.  

• Resilience and adaptability: You thrive in change. You can pivot quickly, lead through uncertainty, and remain solution-oriented—even when circumstances are ambiguous or high-pressure.  

• Self-Driven Growth: You are reflective and growth-minded—constantly learning, evolving, and helping others do the same.  

Responsibilities:  

• Lead the strategic vision and direction for a portfolio of programmatic accounts, ensuring alignment with broader marketing goals and business outcomes  

• Act as the primary senior contact for client leadership, supporting account growth of activation strategies in partnership with internal teams  

• Manage and mentor direct reports and cross-functional programmatic teams across a portfolio of clients  

• Establish clear performance expectations and support direct report career growth through coaching, feedback, and accountability  

• Champion a collaborative, feedback-rich culture that fosters professional development, autonomy, and high performance at every level  

• Set quality standards across accounts and ensure consistent implementation of best practices in strategic capability, campaign structure and stewardship  

• Drive operational consistency by identifying areas for process optimization and supporting the rollout of team systems, tools, and documentation  

• Support resource planning and capacity management to ensure teams are properly staffed, focused, and supported  

• Own oversight of performance pacing, KPI delivery, and actionable insights across teams—ensuring issues are addressed swiftly and strategically  

• Lead reporting strategy and analysis across accounts, empowering teams to surface key trends and connect results to strategic decisions  

• Collaborate with leaders across media, creative, analytics, client service, and product to deliver integrated, business-forward solutions  

• Contribute to the evolution of the programmatic practice by leading internal training, process improvement initiatives, and thought leadership efforts  

Experience

Qualifications:  

• 7+ years' experience in a fast-paced agency, media, or marketing environment, hands-on experience building and managing programmatic campaigns.  

• 4+ years' experience in people management and training. 

• Deep expertise in programmatic platforms, including advanced campaign strategy, audience targeting, and KPI alignment.  

• Demonstrated ability to lead testing recommendations, forecast performance, and align programmatic strategy with broader media and business goals  

• Strong proficiency in Excel/Google Sheets for performance analysis, forecasting, and reporting  

• Proficient in Google Slides and PowerPoint, with the ability to develop compelling, client-ready presentations for strategic business reviews and pitches  

• Strong communication and storytelling capabilities, with a focus on executive-level presentation and client influence  

• Certification in DV360 required, with proficiency in The Trade Desk and Amazon DSP