AI Native, Performance Marketing Senior Manager

The Senior Manager, Performance Marketing is responsible for leading and optimizing all paid marketing channels to achieve customer acquisition and revenue goals. This role will design and execute multichannel campaigns, integrating AIdriven insights to enhance targeting, creative testing, and budget allocation. They will oversee agency and platform relationships while leveraging automation, machine learning models, and advanced analytics to continuously improve efficiency and performance at scale.

What youll do:

• Own and optimize paid media channels (Paid Social, Demand Gen, Performance Max, etc.) by leveraging AIpowered bidding, audience modeling, and creative generation to maximize ROI.
• Develop and execute acquisition strategies aligned with growth objectives, using predictive analytics and machine learning to balance volume, quality, and cost efficiency.
• Manage and mentor a team of marketers, fostering a culture of datadriven experimentation, accountability, and fluency with AIenabled tools.
• Oversee daily campaign orchestration across platforms (Google Ads, Meta, LinkedIn, TikTok, etc.), utilizing automation for budgeting, pacing, creative testing, and bid optimization.
• Partner with Analytics, Creative, Product, and Sales teams to align marketing initiatives with broader business goals, integrating AI insights to inform decisionmaking.
• Evaluate and manage agency, vendor, and platform partnerships with a focus on AI capabilities that enhance performance, efficiency, and scalability.
• Build and present performance reports, insights, and recommendations to senior leadership, incorporating AIgenerated forecasting, scenario planning, and visualization.
• Stay ahead of industry trends, platform updates, and emerging AI technologies; continuously test new channels, tools, and methodologies to drive innovation.

• Requirements

  Education & Experience

  • Bachelor’s degree or equivalent combination of education and relevant experience.
  • 7+ years in performance marketing, growth, or digital media buying with direct experience leveraging AIpowered platforms and tools.
  • Proven track record of managing and scaling large paid media budgets using automation and optimization to drive measurable business impact.
  • Strong analytical skills with fluency in AIdriven attribution models, predictive analytics, and marketing mix optimization.
  • Expertise in campaign management platforms (Google Ads, Meta Ads Manager, SA360, etc.) and proficiency with modern analyticsBI platforms (Google Analytics, Looker, Tableau).
  • Experience leading crossfunctional teams and managing agencies, vendors, and AIenabled marketing technology partners.
  • Demonstrated ability to coach, mentor, and elevate team performance through AIdriven workflows and experimentation.

  • Skills & Mindset

    • Acts with urgency and leverages automation to prioritize highROI tasks.
    • Thrives in dynamic, fastchanging environments; adapts strategies quickly using realtime AI insights.
    • Skilled at meeting deadlines and hitting aggressive growth targets through databacked decisionmaking.
    • Seeks and applies feedback to improve continuously; uses collaborative problemsolving with both humans and AI systems.
    • Practices transparency, accountability, and proactive communication, sharing learnings and outcomes openly.
    • Builds strong crossteam relationships in remote and global environments, effectively coordinating across time zones.
    • Keeps ahead of AI and industry innovations, platform changes, and emerging tools to maintain a competitive edge.
    • Growthminded: eager to expand knowledge of new platforms, AI marketing technologies, and emerging digital channels.
    • Advanced data analysis skills with ExcelGoogle Sheets (pivot tables, vlookups, sumifs, etc.) and experience using BI tools like Tableau, augmented with AIbased analytics is a plus.

    • Benefits

      • Health Care Plan (Medical, Dental & Vision)
      • Retirement Plan (401k)
      • Life Insurance (Basic, Voluntary & AD&D)
      • Paid Time Off (Vacation, Sick & Public Holidays)
      • Family Leave (Maternity, Paternity)
      • Short Term & Long Term Disability
      • Training & Development