Enterprise Product Marketing Manager (United States & Canada)

Join CoinTracker as the first Enterprise Product Marketing Manager, owning the gotomarket strategy for our fastestgrowing segment. Youll define and communicate our value to crypto accounting firms, finance teams, and institutional partners — crafting compelling narratives, driving strategic launches, and shaping how the industry sees and adopts CoinTracker. This is a highautonomy, highimpact role at the intersection of product, sales, and marketing — working directly with one of our founders and reporting directly to the Head of Marketing — perfect for someone who thrives in earlystage ambiguity and wants to build from the ground up.

1year outcomes

• CoinTracker is clearly positioned as the leader in enterprise crypto financial software

• New enterprise revenue influenced through improved positioning, collateral, and GTM campaigns

• Strategic messaging and competitive differentiation established and adopted across product, sales, and partnerships

• Highquality, segmentspecific content and campaigns are launched for every major feature

• GTM toolkit (pitch decks, onboarding playbooks, objection frameworks) is created and actively used by the sales and partnerships teams

• CoinTracker’s consumer brand equity is effectively leveraged to establish credibility and awareness in the enterprise market

• You will:

  • Own the full GTM strategy for CoinTracker’s enterprise products, from market research to launch execution

  • Define and evolve messaging for enterprise offerings (e.g. full service, embedded taxes, cost basis engine)

  • Create sales enablement materials — pitch decks, onepagers, objection handling, onboarding content — that drive adoption and conversion

  • Conduct market and competitive research to surface insights that influence product, pricing, and positioning

  • Lead strategic launches with tailored campaigns across key channels (e.g. email, LinkedIn, conferences, partner programs)

  • Partner closely with sales, product, engineering, partnerships, and design to ensure narrative alignment and GTM excellence

  • Represent the voice of the enterprise user internally and bring customer feedback into roadmap, pricing, and messaging discussions

  • Build lightweight comarketing or channel programs with crypto CPA networks and fintech partners

  • Establish CoinTracker as a thought leader in crypto finance through content and strategic visibility

  • Some of the skills that we are excited about:

    • 6+ years in product marketing or related GTM role, ideally in B2B SaaS, fintech, or crypto infrastructure

    • Experience owning GTM for a technical or financial product from strategy through execution

    • Strong writing and positioning skills, with a knack for simplifying complex concepts

    • Demonstrated ability to drive revenue impact through marketingled motions

    • Comfort working directly with enterprise customers and distilling feedback into clear messaging

    • Curiosity about crypto and fluency in emerging fintech trends (you dont need to be deep crypto, but you get it quickly)

    • Strategic thinking and scrappy execution — you know when to lead, when to test, and when to just get things shipped

    • The starting salary for this position is between $160,000 $185,000 USD. Candidates location does not impact the posted salary range. The actual compensation offered will be based on a variety of jobrelated factors including relevant skills, education, and experience. This position also includes equity in CoinTracker and benefits like medical, dental, vision, 401(k), life insurance, and PTO.