Brand Marketing Manager II

The ideal candidate should be in the Twin Cities Metro area with the ability to work onsite as needed at the Bloomington Q-Central office.  Remote work may be an option for candidates in Pennsylvania, Colorado, Nevada, and outside the Twin Cities Metro area in Minnesota. Please note, relocation assistance is not provided.

WHAT YOU WILL BE ACCOUNTABLE FOR:

This position will lead, develop and implement marketing strategies for our proprietary bike brand, Surly. This position will also execute flawless go-to-market plans effectively reaching and engaging our customers. This position will help bring product and brand stories to life, driving customer engagement while building brand loyalty, ultimately generating consumer and retailer demand. This position will work very closely with Business Management, Product, and Sales teams, digital marketing, ecommerce, communications, as well as creative teams to collaborate on strategies and execute marketing campaigns.

Brand Management * [40%]

Manage the Surly brand vision and positioning, ensuring strategies and tactics are aligned and supportive of the direction of the brand.

Develops strategic marketing plans, rooted in measurable objectives, to inspire, inform and shape the direction and execution of work with cross-functional teams.

Partners with Brand Business Management on marketing strategy ensuring alignment to business objectives

Bring competitive and consumer / retailer insights to key business strategy and planning meetings; contribute to the future roadmap and identifies key opportunities and risks.

Lead and participate in GTM process providing brand feedback and guidance and develop marketing GTM annual strategy.

Partner with Marketing Director to develop brand’s annual operating plan, inclusive of strategic planning and prioritization of initiatives to deliver on brand business goals.

Campaign Strategy & Execution * [30%]

Develop campaign briefs that educate and enroll Creative Team to enable creativity and collaboration while efficiently driving work output that meets goals.

Manages pre- and post- campaign reporting and tracking finished campaigns to evaluate and review successes and failures.

Partners closely with creative teams to develop content that fulfills brief objectives, brand positioning, and consumer and channel insights.

Informs and manages performance advertising partners, including: PR, paid social, display, affiliate, search, and others.

DTC & Content Planning * [20%]

Responsible for briefing and building ecommerce marketing plans to help achieve sales results

Creates and maintains a rolling content calendar that delivers content in alignment with brand go-to market timelines including product launches, campaigns, events, PR and athlete sponsorships.

Financial Management * [10%]

Responsible for managing budgets needed to reach objectives in conjunction with leadership. Accountable for tracking brand marketing spends throughout the year.

Other tasks and responsibilities as assigned.

*Represents essential duties.

WHAT YOU NEED TO SUCCEED: 

REQUIRED QUALIFICATIONS:

Bachelors degree in marketing or related field

5 years in cycling, outdoor, or related consumer product brand/organization

Brand Marketing: Brand positioning and management, product marketing

Extensive knowledge of developing, evaluating, and executing go-to market strategy.

Experience leveraging digital channels (search/display/e-mail, etc.) and marketing technology to connect with customers with the right message at the right time throughout the sales funnel.

Ability to thrive in a dynamic, fast-paced, matrixed environment.

Ability to build partnerships and effectively establish and maintain relationships with internal and external partners.

Excellent verbal, written and presentation skills.

Willingness to take initiative and work effectively without close supervision, maintain accuracy and hold self-accountable for deadlines.

Willingness to learn new skills and try new executions to learn and grow

PREFERRED QUALIFICATIONS:

Experience directly in the cycling industry and familiarity with Surly brand and Surly consumers

Proficiency in Microsoft Office programs such as Word, Excel, and PowerPoint

Digital marketing skills (any of the following): social media management, email strategy or management, website management

Experience or working knowledge of marketing analytics

OTHER RELATED CRITERIA 

Domestic and International Travel

Ability to travel domestically and internationally 2 or more times a year which includes flying by plane and driving a motor vehicle. Must possess a valid US Passport and driver’s license and fulfill the requirements of being a QBP Approved Driver.

Physical Requirements

Ability to perform work on a phone and computer extensively.

Model QBP Core Values:

Act with integrity

Be a true partner

Create something special

Deliver greatness

Keep the customer first

Quality Bicycle Products is a proud certified B-Corp and an Equal Employment Opportunity employer committed to diversity, equity, and inclusion. We welcome talent from all backgrounds and encourage employees to bring their authentic selves to work. We do not discriminate based on race, color, religion, national origin, sex (including pregnancy and related conditions), sexual orientation, gender identity or expression, age, veteran status, disability, genetic information, political views or activity, or any other protected characteristic.

At Quality Bicycle Products, we approach pay ethically and transparently. Our pay ranges are informed by third-party market data and aligned with internal equity across similar roles. Individual pay within these ranges may vary based on skills, experience, performance, tenure, and budget considerations.

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