Content Lead

As our Content Lead, you’ll own the endtoend content strategy for Flower Labs shaping how the world discovers, understands, and engages with our opensource platform for federated and decentralized AI.

This is a handson, highimpact role at the intersection of developer education, technical storytelling, and community engagement. You’ll work closely with our research, engineering, and growth teams to craft compelling narratives that speak to developers, researchers, enterprises, and the broader ML ecosystem.

You’ll lead with creativity and clarity, turning complex ideas into content that informs, inspires, and drives adoption.

Content Strategy & Execution

• Develop and execute a comprehensive content strategy spanning education, product marketing, thought leadership, technical tutorials, and opensource storytelling.

• Build a highimpact editorial calendar aligned with company priorities, launches, and community engagement.

• Define and evolve Flower’s tone of voice, messaging architecture, and narrative framework to resonate across audiences.

• Drive distribution and amplification strategies, including SEO, email, social, and crosschannel promotion.

• Manage analytics on social media platforms we actively use — such as LinkedIn, TwitterX, YouTube, and Hacker News.

• Technical Storytelling

  • Partner closely with engineering and growth teams to deeply understand and communicate the value of our technology.

  • Translate complex technical topics — like federated learning, privacypreserving AI, or distributed systems — into compelling and accessible content.

  • Publish case studies, user stories, and research highlights that elevate the Flower community and ecosystem.

  • Maintain strong editorial standards, factchecking processes, and quality control for all published material.

  • Community Engagement

    • Maintain and manage the event calendar, ensuring Flower Labs has a presence at highimpact conferences, meetups, and community gatherings by coordinating attendance or representation.

    • Build and manage relationships with relevant influencers in the AIML and developer communities to expand Flower Labs’ reach and credibility.

    • Elevate community voices by cocreating and curating content with contributors, users, and research partners.

    • Grow and support a contributor program for communityauthored blogs, tutorials, and success stories.

    • Represent Flower in externalfacing formats such as guest blogs, interviews, and partnerships with ecosystem platforms.

    • Content Infrastructure

      • Establish scalable workflows, tools, and systems for content production, collaboration, and publication.

      • Track performance, iterate on content formats and channels, and measure content ROI using modern analytics tools.

      • Work handson with CMS platforms, markdown docs, GitHub repos, and modern developer content tooling.

      • Drive improvements in documentation, onboarding materials, and productrelated content to reduce friction and increase adoption.

      • Stay in constant learning mode — keeping up to date with marketing trends, platform changes, and emerging content formats to ensure Flower Labs’ content stays fresh, relevant, and impactful.

      • About the team

        You can expect a missiondriven, collaborative, fastpaced startup environment with experts in their respective fields. Everyone learns something new every day. Since we are still in the early phases of our mission (i.e., taking decentralized AI mainstream), you will have many opportunities to contribute ideas, be heard, and influence the direction of the company across the board. On a personal level, we value collaboration over competition. Were working in a highly competitive field and believe we can only win by collaborating and acting as one team.