Expert Lifecycle Marketing Strategist (US)

About the role

We’re looking for an Expert Lifecycle Marketing Strategist to elevate how we engage and grow our user base—especially through in-app experiences. While our email lifecycle programs are well-established, in-app messaging remains an untapped growth lever. This role will own the strategy and execution of lifecycle campaigns across channels, with a strong focus on building and scaling in-app messaging into a core driver of activation, expansion, and retention.

You’ll design contextual, personalized campaigns that guide users through every stage of their journey—from onboarding and first conversion to upgrading plans and long-term loyalty. Early on, you’ll focus on launching and iterating in-app campaigns while partnering across Product, Data, PMM, and Design. Over time, you’ll expand into holistic lifecycle orchestration across email, in-app, and beyond.

This is a hands-on, high-impact role where you’ll not only optimize workflows and run experiments but also define the playbook for how Typeform engages users inside the product.

About the team

The Lifecycle Marketing team ensures our users get the right message at the right time to realize the full value of Typeform. We span acquisition, retention, and expansion to create personalized experiences that drive engagement, revenue growth, and loyalty.

• Acquisition: Proven campaigns and strong foundations that bring in new users and convert them into paying customers.
• Expansion: Still in early stages—your chance to build structured programs that encourage upgrades, cross-sells, and higher-tier adoption.
• In-App: A channel with huge potential. The tools are in place, but the strategy and experimentation roadmap need to be built. You’ll be the one to make in-app a centerpiece of our lifecycle approach.

What you’ll do

• Build & scale in-app messaging: Design, launch, and iterate campaigns that guide users at critical touchpoints across their journey.
• Identify growth opportunities: Spot moments for activation, adoption, expansion, and retention—then build campaigns to capture them.
• Own workflows & segmentation: Enhance automation, targeting logic, and personalization strategies across channels.
• Run experiments: Plan and execute A/B and multivariate tests to optimize engagement, conversion, and product usage.
• Measure & report impact: Monitor channel performance, share insights, and influence roadmaps with data-driven recommendations.
• Orchestrate channels: Align in-app, email, and other owned touchpoints for a consistent, effective lifecycle experience.
• Partner cross-functionally: Work with Product, PMM, Brand, Content, and Design to deliver contextual, on-brand campaigns.

What you bring

• Proven experience designing and running lifecycle marketing programs in a B2B SaaS or product-led growth environment.
• Deep understanding of user segmentation, journey mapping, and personalization tactics.
• Hands-on experience with marketing automation and in-product messaging platforms (Iterable, Pendo, Appcues, etc.).
• Strong analytical skills with a track record of using data to drive decisions and optimize campaigns.
• A collaborative, curious mindset—comfortable influencing across teams and balancing quick wins with long-term strategy.

Extra awesome if you have

• Built expansion or upgrade programs from scratch.
• Experience scaling in-app messaging into a core growth channel.
• Familiarity with experimentation frameworks and advanced targeting logic (behavioral, ML-powered).