Offer summary

Qualifications:

Proven experience in managing paid media campaigns on Google Ads, Facebook, Instagram, and Pinterest., Strong analytical skills with the ability to interpret performance data and optimize campaigns., Knowledge of digital marketing tools such as Google Analytics and retargeting platforms., Educational background in marketing, advertising, or related fields is preferred..

Key responsibilities:

Plan, execute, and optimize paid advertising campaigns across multiple platforms.

Monitor campaign performance and make data-driven adjustments to improve ROI.

Analyze conversion data and refine targeting strategies to meet business goals.

Collaborate with creative and strategic teams to ensure campaign effectiveness.

Job description

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in highgrowth startups and dynamic companies, from the comfort of their own homes.

About the Client

The Client is a distinguished and reputable jeweler specializing in highquality diamonds, engagement rings, wedding bands, and fine jewelry. With a strong online presence and a commitment to exceptional craftsmanship and customer service, we are looking for a

talented and experienced Paid Media Manager to elevate our brands visual identity across all digital platforms and marketing materials. This is an exciting opportunity to play a key role in shaping our brands aesthetic and driving our online success.

About the Role

We’re seeking a Paid Media Manager with handson execution experience to join a growing luxury ecommerce business. This role is not managerial in terms of team leadership — instead, you’ll be deeply involved in planning, launching, optimizing, and tracking paid ad

campaigns across Meta (Facebook & Instagram), Google, and Pinterest.

Work hours: 1:00 10:00 PM PH Time (6:00 AM 3:00 PM UK Time)

Work setup: Remote

What you’ll do

● Execute and manage paid media campaigns mainly on Google Ads, Meta Ads (Facebook and Instagram), and Pinterest, ensuring that campaigns align with overall business goals.

● Monitor and optimize performance across multiple campaigns, with a focus on improving clickthroughrates, conversion rates, and return on ad spend

● Analyze performance data, refine targeting, adjust budgets and bids, and testing ad creatives

● Set up and track online and offline conversions and goals through Google Analytics and the volume of appointment bookings and inquiries

● Conduct regular AB testing, performance analysis, and continuously optimize campaigns to improve return on investment (ROI)

● Use retargeting platforms like Criteo (if needed) to refine audience targeting

● Collaborate with the Managing Director to align ad strategy with broader business goals

● Work closely with the Head of Design and Branding for content and creative optimization

● Stay agile — adjust campaigns and tactics based on realtime performance and evolving priorities

Required profile