Director - Analytics

Job Description:

Title: Director - Analytics

Company: Merkle Inc.

Work Location: Columbia, MD and Remote option to work from home available 

Travel Required: Travel required: 25-50% in Maryland.

Salary range: Salary: $148,782 - $159,000/year.

Job Responsibilities:

• Lead client media measurement strategy including reporting, measurement, learning agendas, and test design.

• Understand client business challenges and develop measurement frameworks for success, in-flight optimization levers, and learning priorities.

• Work closely with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance.

• Guide reporting through automated processes, including consolidating data from many sources into a cohesive view.

• Develop, validate, and execute algorithms and predictive models to investigate problems, detect patterns, and recommend solutions.

• Improve the quality of reporting by creating dashboards that key stakeholders will utilize to make business decisions.

• Ensure alignment between day-to-day analytics support & approved measurement frameworks.

• Prepare & deliver executive level presentations.

• Participate in culture of learning by staying current on industry trends and developments.

• Manage and mentor junior team members; and Guide best practices on utilization of data, analytics and insights to optimize and enhance the client's business.

Required Skills/Experience/Education:

Must have the following skills and experience to perform the above-mentioned tasks:

• Experience with digital media planning and buying using standard media metrics.

• Experience aggregating data for analysis from digital media platforms including DCM, SA360, TTD, and Facebook.

• Experience with digital tagging, tracking, QA, and maintenance.

• Experience with Google Analytics and Omniture.

• Experience with digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, and tracking implementation.

• Experience with Python, SQL, Tableau, statistical modeling and quantitative methods, machine learning, data engineering, GCP, Snowflake, business intelligence and process optimization.

• Requires a Master's degree or foreign equivalent in Statistics, Economics, Engineering or related quantitative field and at least 1 year of experience as a Data Science or Analytics Manager or related occupation.

  The annual salary range for this position is $148,782-$159,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.  

• Benefits available with this position include:  

  • Medical, vision, and dental insurance, 

  • Life insurance,  

  • Short-term and long-term disability insurance, 

  • 401k, 

  • Flexible paid time off, 

  • At least 15 paid holidays per year, 

  • Paid sick and safe leave, and 

  • Paid parental leave. 

  Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. 

  To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. 

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