Demand Generation Lead

We’re building the world’s first software platform for construction permitting — for any project, in any city. Our north star is speed; everything we do is in the service of helping our customers get their permits as fast as possible.

We serve some of the top developers, builders, retailers and architects in the industry to permit new apartment buildings, office space, homes, stores and much more!

🧑‍💻 The Role

Pulley is hiring our first Demand Generation Lead to build and scale our inbound pipeline generation efforts. This is a strategic and handson role where you will define the demand generation function for Pulley and lead execution across multiple channels. We’re looking for someone who can think holistically, act quickly, and partner crossfunctionally to drive revenue impact.

👋 What Youll Do

• Own Pulley’s demand generation strategy from first principles. You won’t just run campaigns, but will determine which campaigns we should run and why.

• Build and execute fullfunnel programs to drive qualified pipeline from highpriority accounts.

• Collaborate closely with sales and marketing to define target segments and align messaging and touchpoints across channels.

• Create multichannel campaigns using tactics such as events, email, paid social, ABM, and content syndication.

• Set up and optimize systems and tools (CRM, automation, attribution) to track and improve performance.

• Work cross functionally with sales, marketing, and design to develop compelling assets that drive engagement.

• Test, learn, and iterate quickly to find what works and scale it.

• Operate with a hunter mindset. You proactively identify opportunities to bring the right people into the funnel.

• 📋 Need to Have

  • 4+ years of experience in demand generation or growth marketing, preferably in B2B SaaS

  • A strategic mindset with the ability to develop an overarching demand generation strategy

  • Comfortable running your own campaigns from end to end, including ideation, execution, and analysis

  • Ability to design fullfunnel programs with clear measurement, feedback loops, and GTM alignment

  • Experience running accountbased marketing programs and partnering closely with sales

  • Strong operational skills to build, optimize, and scale demand gen systems

  • Ability to move fast and iterate quickly based on results

  • 🌟 Nice to Have

    • Experience owning both inbound and outbound components of pipeline generation

    • Background in earlystage or zerotoone gotomarket environments

    • Familiarity with developer tools or technical buyer personas

    • Experience running integrated campaigns that combine events, digital, and outbound touchpoints

    • Light technical skills. You can build scrappy landing pages, use tools like Zapier, or create automated workflows.

    • Experience planning or executing events as a growth lever