Middle User Acquisition Manager (Promova) at Genesis

At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of 170+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners—reaching every country except aggressor states (yes, even Antarctica).

We blend AI-driven innovation with human expertise to create tools that help people speak with confidence, embrace new cultures, and truly belong in any language. As part of our team, you’ll make a real impact, work in an environment built on care, quality, and creativity, and grow alongside a community that values progress.

With flexible work options, comprehensive benefits, and endless growth opportunities, Promova is more than a workplace — it’s a movement. If you’re ready to help reimagine language learning for today’s world, let’s do it together!

We blend AI-driven innovation with human expertise to help people speak confidently, embrace new cultures, and truly belong in any language. As a User Acquisition Manager, your mission will be to acquire and optimize traffic to meet profitability KPIs, scale advertising campaigns, and grow Promova’s app and platform user base—so more people worldwide can learn languages conveniently, affordably, and effectively.

About You

• 1+ year experience in a similar role.

• Strong analytical skills and the ability to turn data into actionable insights.

• Hands-on experience with advertising platforms (Meta, TikTok, etc.).

• Understanding of ad tracking systems (Pixel, CAPI) and how they work in campaigns.

• English level: Intermediate+ (minimum), with motivation to improve.

• Ability to generate creative hypotheses based on analytics.

• Marketing skills for analyzing and evaluating creatives.

Nice to Have

• Experience with large advertising budgets and meeting/exceeding KPIs.

• Knowledge of A/B testing methodologies for creatives, audiences, and funnels.

• Experience in market and competitor analysis for campaign strategy.

• Previous work with cross-functional teams (designers, product managers, analysts).

Your Areas of Impact

• Launch and manage ad campaigns in Meta, TikTok, and other platforms to acquire new users.

• Manage and optimize large advertising budgets to hit ROMI and profitability targets.

• Continuously test and refine creatives, targeting, geographies, bids, and budgets.

• Track performance metrics, analyze results, and generate actionable insights.

• Experiment with new traffic channels, product funnels, and campaign types until profitable.

• Research market and competitors to inform creative and product strategies.

• Collaborate with cross-functional teams to improve unit economics and scaling potential.

What We Offer

• Work with a talented team reaching 1M+ monthly users.

• A culture built for continuous growth and skill development.

• The freedom and trust to implement your own ideas and see real impact.

• Flexible work arrangements and a supportive, creative environment.

Corporate Benefits:

🎓Growth — offered to help develop your skills, advance your career, and reach your full potential: сompensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club, and access to Promova Premium.

🧘🏼Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

🏄🏼‍♂️Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

Interview Process:

• Pre-screen with Recruiter (45 minutes)
• Test Task
• Interview with the Hiring Manager (1,5 hours)
• Bar-raising (1 hour)

Hit the apply button and let’s create the unicorns together! 🦄