Social MediaMarketing Strategist Events & Hospitality (USbased Company)

We’re not just another recruiting firm we focus on placing candidates with exceptional US and EU founders who prioritize the longterm success of their team members. We also provide retention bonuses at 3, 6, 9, and 12 months, as well as communitydriven benefits like an annual retreat.

About the Company

The Partner Company offers a unique blend of shuffleboard fun, tropical vibes, and events in Brooklyn and Chicago. They’re looking to grow their digital presence with engaging, locationspecific content and targeted advertising to drive foot traffic, event attendance, and brand loyalty.

Role Overview

As a Marketing Strategist, you’ll drive the online presence of the Partners Company at Brooklyn and Chicago locations through engaging social media content and targeted advertising. Youll own content strategy and community management across Instagram and TikTok, run Google Ads campaigns, and track performance to inform future creative and strategic decisions. This is a highimpact role for someone who is equal parts creative and analytical, thrives in fastpaced environments, and understands what drives engagement in the hospitality and lifestyle space.

Key Responsibilities

Social Media Management:

• Develop and execute monthly content calendars tailored to each venue’s unique personality and audience.
• Collaborate remotely with venue managers and staff to coordinate onsite content capture (photos and shortform video).
• Create content aligned with trending formats, memes, pop culture, and community interests.
• Manage daily community engagement, responding to comments, DMs, and sharing usergenerated content.
• Maintain brand tone and consistency across all social channels.

• Digital Advertising & Analytics:

  • Plan, launch, and optimize Google Ads campaigns for events, leagues, and brand awareness.
  • Manage boosted posts and paid campaigns on Instagram and TikTok.
  • Track and report on key performance indicators including reach, engagement, conversions, and ROI.
  • Deliver clear monthly performance reports with actionable insights and recommendations.

  • Creative Innovation & Brand Growth:

    • Propose and test new content series or campaign ideas each quarter.
    • Stay on top of social media trends to keep the brand’s content fresh and relevant.
    • Collaborate crossfunctionally with internal marketing and event teams to align messaging and objectives.

    • Requirements

      MustHave:

      • Proven experience managing Instagram, TikTok, and Google Ads for hospitality, entertainment, or lifestyle brands.
      • Strong understanding of current social media trends, meme culture, and visual storytelling.
      • Handson experience with social media scheduling tools.
      • Analytical mindset with the ability to turn data into strategy.
      • Excellent communication skills and ability to collaborate with remote and inperson teams.
      • Strong timemanagement skills; able to juggle multiple priorities and locations independently.

      • NicetoHave:

        • Content creation skills (e.g., video editing, basic design using Canva or Adobe Suite).
        • Experience coordinating or working directly with eventbased marketing.
        • Familiarity with TikTok’s creator tools and Instagram Reels best practices.
        • Background in hospitality, nightlife, or entertainment environments.
        • Passion for fun, communityfocused spaces.

        • KPIs & Success Metrics

          • Engagement Rate: Improve average likes, comments, shares, and saves across platforms.
          • Follower Growth: Achieve consistent growth on both Instagram and TikTok.
          • Content Output: Publish 2–3 posts per week per platform, plus stories and reels.
          • Community Management: Respond to 100% of messages and comments within 24 business hours.
          • Ad Performance: Meet or exceed industry benchmarks on CTR, conversions, and ROAS.
          • Event Uplift: Demonstrate increased attendance or signups linked to campaigns.
          • Reporting: Deliver clear, strategic performance reports monthly.
          • Innovation: Launch at least one new content series or idea every quarter.

          • Benefits

            Compensation Package

            • Competitive Salary: Based on experience and skills
            • Remote Work: Fully remote—work from anywhere
            • Generous PTO: Ample paid time off to rest and recharge
            • Direct Mentorship: Grow through guidance from international industry experts
            • Learning & Development: Ongoing access to resources for professional growth
            • Global Networking: Work and connect with professionals around the world
            • WorkLife Balance: Flexible hours that support a healthy worklife balance

            • Our Recruitment Process

              1. Application
              3. Screening
              5. Topgrading Interview
              7. Skills Assessment and filling Internal Forms
              9. Client Interview
              11. Job Offer
              13. Client Onboarding

              14. Ready to Join Us?

                  If this role aligns with your skills and career goals, we’d love to hear from you. Apply now to take the next step in your journey with Pearl.