Social Media Manager Beauty Brands
Offer summary
Qualifications:
Experience in social media management, especially in beauty or wellness sectors., Strong understanding of platform-specific content strategies for TikTok, Instagram, YouTube, etc., Ability to create engaging, trend-driven, and viral content., Educational background in marketing, communications, or related fields is preferred..Key responsibilities:
- Develop and execute social media strategies to increase brand awareness and engagement.
- Create high-volume, viral content tailored to each platform and audience.
- Manage and grow the Brand Ambassador Program through social initiatives.
- Monitor, analyze, and optimize social media performance using KPIs.
Job description
About Trafilea
Trafilea is a dynamic and innovative Tech Ecommerce Group that operates multiple directtoconsumer brands in the intimate apparel and beauty sectors, with a focus on using datadriven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating highquality products and services that enhance the customer experience and drive longterm growth.
Marketing@Trafilea: Work across multiple brands, leverage datadriven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.
Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,
Our beauty Brands: Revel Beauty and Spa Dr.
Our content and subscription Brand: The BodCon.
Sr Media Manager Beauty Remote job
https:thespadr.com and https:revelbeauty.com ) and growth by creating highvolume, viral content in the beauty and wellness space. This role will lead the conversation on engaging and educational wellness and skincare, empowering women to feel their best—inside and out. Through dynamic social channels, we share clean, thoughtful content that promotes selfcare, celebrates all stages of life, and supports women in navigating agerelated changes with a holistic approach to wellness.
General AccountabilitiesLead the creation and execution of platformnative strategies to drive brand awareness, performance, and channel differentiation, ensuring consistency across all Trafilea and brandspecific social handles
Generate bold, trenddriven content ideas that resonate with platform culture (TikTok, IG, YouTube, etc.), focusing on UGCstyle storytelling, virality, and communitybuilding loops to accelerate growth and engagement
Own a modular, realtime content calendar adapted to seasonal, cultural, and platform shifts—defining each channel’s voice, role, and publishing rhythm, including satellite and communitydriven profiles
Track and analyze channelspecific KPIs weekly and monthly. Extract actionable insights to optimize performance through testing, iteration, and datadriven experimentation
Collaborate with creators and ambassadors to boost reach and authenticity. Own and grow the Brand Ambassador Program—recruiting, activating, and engaging talent via socialfirst initiatives
Lead the relaunch and growth of the brand’s TikTok, YouTube, and Podcast content strategy—building highimpact content pillars and creative formats that increase relevance and reach
Partner with the Customer Care team for aligned brand tone. Join weekly tactical meetings with Social Media and Brand teams. Proactively monitor trends to keep the brand culturally relevant and topofmind
Lead the creation and execution of platformnative strategies to drive brand awareness, performance, and channel differentiation, ensuring consistency across all Trafilea and brandspecific social handles
Generate bold, trenddriven content ideas that resonate with platform culture (TikTok, IG, YouTube, etc.), focusing on UGCstyle storytelling, virality, and communitybuilding loops to accelerate growth and engagement
Own a modular, realtime content calendar adapted to seasonal, cultural, and platform shifts—defining each channel’s voice, role, and publishing rhythm, including satellite and communitydriven profiles
Track and analyze channelspecific KPIs weekly and monthly. Extract actionable insights to optimize performance through testing, iteration, and datadriven experimentation
Collaborate with creators and ambassadors to boost reach and authenticity. Own and grow the Brand Ambassador Program—recruiting, activating, and engaging talent via socialfirst initiatives
Lead the relaunch and growth of the brand’s TikTok, YouTube, and Podcast content strategy—building highimpact content pillars and creative formats that increase relevance and reach
Partner with the Customer Care team for aligned brand tone. Join weekly tactical meetings with Social Media and Brand teams. Proactively monitor trends to keep the brand culturally relevant and topofmind
Required profile
Experience
Other Skills
- Adaptability
- Collaboration
- Communication
- Creativity
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