About us:
Spring & Bond is a digital media agency and consultancy specializing in helping pharmaceutical and medical device manufacturers create robust, omnichannel media strategies for both healthcare professionals (HCPs) and consumer audiences. We emphasize transparency and client empowerment through comprehensive services, including customer journey planning, media strategy and activation, technology evaluation, inhouse capability development, and training.
What you’ll do:
Detailoriented, handson Associate Director, Search to help drive the execution and performance of paid search campaigns across our portfolio of pharmaceutical clients. In this role, you will take ownership of daytoday campaign management, optimization, and reporting, while leading a small team and collaborating with internal teams to ensure flawless delivery. This role is ideal for someone who is passionate about search marketing, thrives in the weeds of platform execution, and wants to make a tangible impact on performance.
Your Responsibilities:
Lead daytoday management of paid search campaigns across Google Ads & Microsoft Ads
Build and refine keyword strategies, ad copy, bidding approaches, and audience targeting to meet performance goals
Help monitor budget pacing and performance across accounts to ensure efficient spend and delivery
Analyze campaign data regularly to identify optimization opportunities, address underperformance, and implement tactical improvements
Collaborate with crossfunctional teams (media, analytics, client services) to ensure seamless campaign planning and execution
Support the creation of testandlearn strategies to improve performance and unlock new insights
Assist with client deliverables, including performance reporting, POVs on platform updates, and tactical recommendations
Lead a small team, supporting their development through platform guidance and process oversight
Stay current with SEM trends, platform features, and industry best practices
Your Qualifications:
Bachelors Degree preferred
6+ years experience in search engine marketing (SEM), including handson experience with Google Ads, Microsoft Ads, and associated tools (e.g., SA360, Google Ads Editor)
2+ years of people management experience
Deep understanding of SEM tactics, campaign structure, keyword research, bid strategies, audience segmentation, and testing frameworks
Demonstrated ability to lead teams, foster collaboration, and build scalable processes
Advanced proficiency with Excel, PowerPoint, and Google Slides; experience with data visualization tools a plus (e.g., Looker Studio, Tableau)
Strong analytical mindset and creative problemsolving skills
Desire to continually learn, improve, and grow within the media buying industry
Ability to selfmanage under deadlines
Demonstrates professional verbal and written communication skills
Benefits:
Remotefirst team environment
Coverage for medical, dental, and vision insurance for you and your dependents
Disability insurance plan
Matching 401K
Parental leave
Other fun health & wellness perks
Spring & Bond is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Spring & Bond is a womanowned business.
Not everyone will match the above qualifications 100%. If your experiences don’t perfectly align, but you think you’d be a great addition to our team, we’d still love to hear from you.
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