4–6 years of experience in product marketing or GTM strategy, preferably in B2B SaaS., Strong knowledge of the UK market and experience launching products there., Proven track record in driving product adoption and successful go-to-market execution., Excellent communication skills with the ability to simplify complex ideas for customers..
Key responsibilities:
Lead the UK go-to-market for Payroll and other product launches.
Ensure new products are effectively positioned and launched to deliver commercial impact.
Drive adoption of paid add-ons and identify cross-sell opportunities.
Support sales and customer success teams with region-specific enablement and insights.
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Deputy is the ultimate, all-in-one workforce management solution that simplifies employee scheduling, timesheets, tasking, and communication.
At Deputy, we’re on a mission to change the way the world works. Since 2008, over 500 million shifts have been rostered on Deputy, in over 100 countries, and across 245 different industries. We were named Best Overall Employee Scheduling Software of 2023 and Best Employee Time Tracking App for Labor Law Compliance by Forbes Advisor and won TrustRadius’ 2022 Top Rated Awards for Best Rated Software, Best Value for Price, and Best Feature Set.
We’re making it easier for businesses and teams to hire, schedule staff, manage documents and leave requests, streamline payroll, and take the admin out of work so that our customers can focus on doing what they love.
As a result, we are looking for the best talent to help us achieve our vision of creating thriving workplaces in every community!
Deputy is a global SaaS remotefirst workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States. Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved Unicorn status.
At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who keep our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline. When businesses use Deputy, their workplaces thrive – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work.
If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most!
The Role
We’re looking for a Senior Product Marketing Manager based in the UK to help drive growth in one of our most important markets. This role is responsible for making sure our products are launched successfully, adopted widely, and clearly positioned for UK buyers.
You’ll work across all Deputy products in the UK, with an immediate focus on leading the gotomarket for Payroll. You’ll also drive local execution of crosssell strategies for our paid addons, ensure messaging resonates inmarket, and bring insights from the field back into the business to inform product and GTM strategy.
Responsibilities
Lead the UK gotomarket for Payroll and other major product launches
Ensure new products are positioned effectively, launched successfully, and set up to deliver commercial impact from day one.
Grow adoption of paid addons
Work with Sales and Success to drive attach rates, identify crosssell opportunities, and optimise the customer journey for our paid products in the UK.
Tailor messaging for the UK market
Adapt global positioning and narratives to reflect UKspecific buyer needs, language, and competitive context.
Support sales and customerfacing teams
Provide regionspecific enablement, tools, and insights to help Sales and CS teams confidently communicate value and close more deals.
Close the feedback loop between field and product
Capture and share insight from UK customers, competitors, and frontline teams to shape roadmap, packaging, and gotomarket planning.
Requirements & Qualifications
4–6 years of experience in product marketing or GTM strategy, ideally in B2B SaaS
Strong knowledge of the UK market and experience launching or supporting products inregion
Proven track record in driving product adoption and gotomarket execution
Excellent communicator with the ability to simplify complex ideas into clear, customerfacing messages
Experience working crossfunctionally with Sales, CS, Product, and Marketing
Selfstarter with strong organisational skills and a bias for action
Experience in HR, Payroll, or Workforce Management tech a plus
Employee Perks
Enjoy a flexible and hybrid work policy, with a dedicated office 1 minute walk from Farringdon Station
Own a piece of Deputy through our Employee Share Ownership Plan (ESOP)
Work from home stipend to help you get set up and succeed from home
Benefit from our employee pension matching programme
Access private health and dental insurance
Take paid parental leave to support you and your family
Enjoy additional leave days — including study assistance, celebration days and volunteering
25 days’ holiday plus bank holidays
Feel secure with our income protection scheme for longterm absence due to illness or injury
Get involved with our global working groups; designed for collaboration, belonging and connection
Connect over weekly office lunches, social gatherings and industry events
Learn more about our Design, Engineering & Product teams here