Offer summary

Qualifications:

7+ years of product management experience, including at least 3 years in a senior or head role., Experience in digital health, especially in B2B2C environments involving payers, providers, or government partners., Proven ability to drive engagement, retention, and health outcomes in healthcare products for vulnerable populations., Strong strategic thinking and cross-functional leadership skills, with familiarity in health data standards like HIPAA, FHIR, and HL7..

Key responsibilities:

Lead and develop Canopie’s product vision and roadmap.

Design engaging digital health experiences for mothers and optimize user journeys.

Collaborate with teams to build reporting, compliance, and integration solutions.

Monitor key product metrics and foster a culture of experimentation and continuous improvement.

Job description

About Canopie

Canopie is a maternal health company transforming how moms are supported during pregnancy and postpartum. We deliver evidence-based, preventative mental and physical health programs through digital coaching, clinical care, and community-based support—meeting mothers where they are with accessible, compassionate interventions that improve outcomes and reduce disparities.

As we expand, we’re looking to connect with exceptional product leaders who can help us shape and scale a product that truly makes a difference in maternal health.

Position Summary

We’re seeking a strategic, hands-on Head of Product who thrives at the intersection of empathy, systems thinking, and execution. You'll own and evolve Canopie’s product strategy and roadmap across our member experience, clinical delivery, B2B integrations, and reporting tools. This is a rare opportunity to build a product with deep emotional resonance, measurable health outcomes, and growing enterprise adoption.

What You’ll Do

🌱 Product Strategy & Leadership

Lead Canopie’s product vision and roadmap, aligning with mission, user needs, and commercial goals.
Partner with engineering, design, clinical, and GTM teams to prioritize and deliver high-impact features.
Balance user experience, clinical outcomes, and scalability in every product decision.

📱 Engagement, Experience & Growth

Design accessible, delightful digital health experiences that moms love and return to.
Lead efforts to increase engagement and retention across B2B2C channels—including payers, providers, and government partners.
Optimize journeys and define growth experiments that reflect our values: compassion, credibility, and clinical integrity.

📊 Enterprise & Partner Enablement

Translate partner needs into thoughtful, scalable solutions without losing sight of the end user.
Build reporting, compliance, and integration capabilities aligned with health plan and provider expectations.
Collaborate with sales and partnerships to shape demos, inform go-to-market, and support rollouts.

🎯 Metrics & Outcomes

Define and monitor key product success metrics, including engagement, satisfaction, and clinical outcomes.
Cultivate a culture of continuous experimentation and learning, with regular hypothesis testing, user interviews, and A/B testing.

Requirements

7+ years of product management experience, with at least 3 years in a senior or head-level role at an early-stage or growth-stage startup
Track record of success in digital health, ideally in B2B2C environments involving payers, providers, or government partners
Demonstrated ability to drive engagement, retention, and outcomes in healthcare products, particularly those serving vulnerable or underserved populations
Deep experience designing and optimizing end-to-end product experiences across mobile and web platforms
Strong strategic thinking skills with the ability to translate vision into roadmaps, specs, and execution
Proven ability to lead cross-functional teams and collaborate closely with engineering on scalable, high-quality solutions
Fluent in data-driven product development — using qualitative research and quantitative analysis to inform decisions
Experience working in or adjacent to maternal, behavioral, or preventive health a strong plus
Familiarity with SOC 2 / HIPAA-compliant environments and an understanding of health data standards (FHIR, HL7)

We know that not everyone will meet every single qualification. If this role excites you and you believe you could be a great fit, we encourage you to apply anyway. We’re excited to meet people who bring unique perspectives, backgrounds, and experiences to our team.

Benefits

16 weeks of fully paid parental leave for all parents
Comprehensive medical, dental, and vision insurance
Unlimited PTO and flexible work hours
Remote-first culture with flexibility and autonomy
Quarterly team retreats to connect, reflect, and recharge
6 annual therapy sessions through Spring Health + EAP program
Access to HSA and FSA accounts
A rare opportunity to shape a product that can meaningfully change health outcomes at scale

Required profile