Senior Digital Marketing Manager Email SMS Retention Lifecycle

Work set-up: 
Full Remote
Contract: 
Salary: 
140 - 140K yearly
Experience: 
Senior (5-10 years)
Work from: 

Offer summary

Qualifications:

6+ years in retention or lifecycle marketing, preferably in DTC or eCommerce., Strong expertise with platforms like Klaviyo, Attentive, PostPilot, Braze, or Airship., Proven success in scaling personalized multi-channel customer journeys., Excellent analytical skills with experience in RFM, churn prediction, and event-driven logic..

Key responsibilities:

  • Lead the full-funnel lifecycle marketing strategy and automation roadmap.
  • Build and optimize behavior-based messaging flows across multiple channels.
  • Collaborate with cross-functional teams to align messaging and improve campaign performance.
  • Own platform performance reporting and continuous improvement of customer journeys.

BluZinc logo
BluZinc Startup http://www.bluzinc.co
2 - 10 Employees
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Job description

Senior Digital Marketing Manager / Lifecycle job opening for a Miami Fort Lauderdale founded, fully remote USA based virtual team who have grown this not long ago start up to $130MM Revenue over the last few years investing for continued global growth. 

Your expertise must include Klaviyo, Email, CRM, SMS, Braze, activation, retention, loyalty, churn reduction in a D2C online training courses, digital coaching business with direct response and video sales letter marketing expertise.

Depending on experience, base compensation $140K-$170K + bonus + benefits.

Are you a retention powerhouse who lives and breathes data-driven personalization and customer journey mapping? Join our fast-growing DTC brand as Senior Lifecycle Marketing Manager and own the full-funnel strategy across email, SMS, direct mail, app push, and phone touchpoints.

You’ll architect intelligent, behavior-based messaging flows that engage customers at every stage—onboarding, first purchase, repeat, cross-sell, reactivation—maximizing LTV while minimizing fatigue.


What You’ll Do
  • Lead the end-to-end lifecycle strategy and automation roadmap

  • Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms

  • Implement real-time data triggers and advanced segmentation

  • Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels

  • Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV

  • Own platform performance reporting, journey audits, and continuous improvement cycles


What You Bring
  • 6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments

  • Proven success scaling personalized multi-channel journeys

  • Deep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or Airship

  • Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic

  • Comfortable building systems that integrate CRM, CDP, and data warehouse insights

  • Excellent project management and cross-functional collaboration chops 

  • You’ve worked with subscription, mobile-first, or physical/digital hybrid products.


This is your chance to build the future of lifecycle marketing in a fast-paced, collaborative environment. If you're passionate about creating connected customer experiences that drive real business growth, we want to hear from you.



Required profile

Experience

Level of experience: Senior (5-10 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Collaboration

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