Measurement Lead

The Community You Will Join: 

At Airbnb, our Communications team is on a mission to make us the most positively talked-about company in the world! We're dedicated to keeping Airbnb top-of-mind for consumers, maintaining a stellar brand reputation, and cultivating a resonant share of voice. Our approach? We build strong, long-lasting relationships with media, influencers, and celebrities to foster favorable awareness of our company, products, and community. We strive to create a wave of positive press coverage and amplify our message across social channels while effectively managing and mitigating negative narratives.

The Difference You Will Make:

We are looking for a Measurement Lead to lead efforts in  shaping how we measure the impact of our efforts across the global Communications team. The Measurement Lead will help us understand our overall impact while also feeding insights into our strategic planning efforts. If you’re passionate about analytics, have a keen understanding of communications metrics, and are eager to collaborate with cross-functional teams to generate clear, actionable insights, this is the perfect opportunity for you.

A Typical Day: 

• Lead the Charge in Measurement Strategy: Define and execute a comprehensive global measurement strategy that elevates our communications efforts by identifying key insights that will feed our leadership team’s planning strategy.
• Track Our Success: Monitor team OKRs and key strategy metrics at both global and country levels, ensuring consistency and accuracy across campaigns and geographies.
• Translate Results to Impact: Enhance our measurement capabilities to clearly demonstrate how our communications efforts drive business outcomes.
• Partner Cross-Functionally: Help grow relationships across the company with cross-functional partners across Marketing, Advanced Analytics, Consumer Insights, Research and Finance. 
• Empower the Team: Develop processes to streamline measurement tasks for comms managers, conduct regular training sessions, and provide ongoing support through consultations.
• Deliver Insights: Produce in-depth recurring reports (quarterly and annual), monitor proactive message pull-through, and write  insights for our consumer, editorial, corporate, and trust and safety communications teams. Present your findings and recommendations to key stakeholders.
• Vendor Partnerships: Manage relationships with our measurement vendors to maximize the benefits of their platforms and ensure seamless adoption among the team.
• Innovate Measurement Tools: Improve our measurement capabilities by managing the integration of data sources (APIs, raw data etc) to help create bespoke data tables and design insightful dashboards in collaboration with technical partners.

Your Expertise:

• Experience That Matters: Minimum of 10+ years in communications with a strong focus on media monitoring, press measurement, social media and primary research.
• Autonomous and Agile: Ability to work independently while managing multiple projects under tight deadlines.
• Insightful Communicator: Share insights and strategic viewpoints effectively with leadership.
• Presentation Pro: Strong skills in presentation-building, storytelling, and data visualization.
• Analytical Mindset: Detail-oriented, capable of drawing conclusions from complex datasets, and producing easily digestible insights for diverse audiences.
• System Designer: Experience in designing systems that enhance team coordination and efficiency.
• Tool expertise: Proficient in Media Monitoring tools (Onclusive, Cision, Newswhip) and Social Media tools (Brandwatch, Sprinklr). Strong skills in writing complex Boolean searches.
• Data Skills: Proficiency in SQL/Python or the ability to integrate data from multiple sources reliably is a big plus.

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list  If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. 

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.