Senior Manager, Media

extra holidays - extra parental leave
Work set-up: 
Full Remote
Contract: 
Full time
Salary: 
76 - 76K yearly
Experience: 
Senior (5-10 years)
Work from: 
Canada

Offer summary

Qualifications:

4-6+ years of agency or brand campaign execution experience., Experience managing $4-7M+ annual media budgets., Strong skills in media strategy, activation, and analytics., Excellent communication, presentation, and organizational skills..

Key responsibilities:

  • Lead media planning, RFP development, and client presentations.
  • Oversee campaign execution, optimization, and performance monitoring.
  • Manage and mentor media team members, ensuring cohesive campaign strategies.
  • Support technology adoption and stay informed on industry trends.

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MarketBridge SME https://market-bridge.com/
51 - 200 Employees
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Job description

Senior Manager, Media
Who We Are
Marketbridge is a growth consulting and marketing firm dedicated to helping modern leaders accelerate performance with no signal loss from strategy through execution. We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem-solving, and technological know-how. Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships. We partner with some of the world’s largest and most ambitious brands, providing innovative solutions that drive commercial agility and long-term success.

Who We’re Looking For
As a Senior Manager of Media at Marketbridge, you will achieve mastery in building and delivering client presentations, media planning, and the RFP process. You will take ownership of client communications beyond campaign initiatives, including problem-solving and handling escalations. You will identify and address client issues, negotiate effectively with vendors and partners, and gain a thorough understanding of Marketbridge processes, enabling you to train Media Specialists and cross-functional teams. You will develop strong communication skills and operate as a mentor, nurture junior team members, and work independently and in teams. You will manage risk and contract values independently and be responsible for bringing in new vendors and stewarding new opportunities. Your role will involve generating revenue by keeping clients satisfied and continuously seeking cross-sell and upsell opportunities.

Responsibilities
Planning and Creation:
  • Lead discussions around past media, future goals and current issues
  • Conduct audit work on a new client experience
  • Guide the partner identification process with support of specialists
  • Oversee the development of RFPs
  • Kick off meetings with vendors to review RFPs
  • Lead client presentations and present media recommendations with the support of specialists
  • Responsible for approving the final buy recommendation, buy summaries, and campaign measurements prior to sharing with the clients
Implementation and Activation
  • Manage all facets of the campaign execution by overseeing the account management and media teams
  • Oversee campaign planning, optimization strategies and campaign performance success for a set of top-tier client relationships
  • Serve as signatory for insertion orders (IOs) and change orders (COs)
  • Support activation efforts directly, including hands-on tasks like trafficking and UTM development when needed, to ensure operational excellence.
  • Lead budget planning, pacing, and performance monitoring across accounts, ensuring media investments are aligned with forecasted outcomes and ROI targets.
  • Own the development and finalization of results decks, ensuring insights reflect a compelling narrative with clear, data-driven recommendations that influence future campaigns.
Technology and Platform knowledge
  • Demonstrate curiosity and working knowledge of the tools used in the media process (i.e. Google Campaign Manager, Google Analytics, SimilarWeb, Demandbase/6Sense, Looker Dashboard Studio, etc.)
  • Champion tool adoption and education, ensuring Specialists are actively trained and confident in tools required for client work. Complete and maintain relevant trainings and certifications.
Market Knowledge
  • Stay informed on industry and AI trends, proactively identifying opportunities to evolve media strategy and execution.
  • Conduct market research and audience sizing to inform strategic recommendations and uncover new partners or platforms.
  • Provide consultative guidance on emerging programs and solutions to support evolving client needs.
Management Responsibilities
  • Leads and supports media team members by providing coaching, delegation, and opportunities for upskilling across channels and platforms.
  • Align media execution with Strategy, Creative, and Analytics teams to ensure cohesive messaging and campaign performance.
  • Promote positive working relationships within the department, the company and the vendor community.

Qualifications
Experience
  • 4-6+ years of agency or brand campaign execution experience and/or performing a relevant marketing role within B2B technology marketing including experience in the following:
    • Media Strategy (Research/Planning: Brand, Demand, ABM)
    • Testing Strategy (Optimization Strategy & Creative Tests)
    • Media Activation (Trafficking, Tagging, Tracking, QA, Reporting)
    • Data-driven media segmentation, buying and bid strategies (PPC, CPM, CPL)
    • Analytics concepts (web, social, pipeline, attribution)
    • Media Process Knowledge
  • Management of $4-7M+ annual media budgets.
  • Hands-on experience across brand, thought leadership, and demand campaigns, with a track record of working across multiple B2B brands. ABM experience a plus.
  • Experience in managing junior team members, while collaborating effectively across all levels of the organization.
  • Presentation of ideas and strong deck development (Audits, media plans, Optimization plans)
  • Written communications (Briefs, RFPs, client emails, internal slack and asana)
  • Data literacy (Media plans and reporting)
Note: This position requires the ability to work in the Canada without visa sponsorship. MarketBridge is an Equal Opportunity Employer.

The ideal candidate will:
  • Can balance multiple projects at one time, under tight deadlines
  • Has excellent written and oral communication, presentation, and analytical skills
  • Is extremely conscientious, with a strong attention to detail and excellent organizational skills
  • Be proactive and start projects with little prodding
Our Culture
At Marketbridge, we pride ourselves on fostering an entrepreneurial culture filled with intellectually curious, high-spirited individuals committed to making a tangible impact each day. We value our people as our greatest asset, offering a workplace where high performers are acknowledged and rewarded. Working here means joining a team of the brightest minds in the industry, in an environment that champions professional growth and development through a mix of personal initiatives and company-supported learning. We believe in empowering our employees to own their career paths, supported by management guidance and organizational resources. 
We are proud to have been named one of The Washington Post's 2024 Top Workplaces in the Washington, D.C. area! 
We provide a benefits experience centered around wellness. It is important to us that every Marketbridger feels cared for and valued. 
  • Industry competitive compensation and performance-based bonuses 
  • Generous paid time off including vacation, holidays, sick leave, maternity/paternity leave, and Friday Summer hours 
  • A wide array of healthcare options including medical, dental, and vision coverage 
  • 401(k) savings plan with company match 
  • Marketbridge-led Social Committee 
  • Referral bonus program 
  • Mentor program for new hires 

This role is remote, but our ideal candidate is able to work CST hours.
The salary range for this role is $76,000-$105,000 CAD.

 

Required profile

Experience

Level of experience: Senior (5-10 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Business CommunicationMedia StrategyMedia StrategyOnline CommunicationBudget ManagementAnalyticsCampaign ManagementPresentation TrainingGoogle Ad ManagerGoogle Analytics

Other Skills

  • Communication
  • Teamwork
  • Organizational Skills
  • Detail Oriented
  • Problem Solving
Are you interested?

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