Offer summary

Qualifications:

Experience with business development, marketing, or sales funnels., Working knowledge of HubSpot platform and analytics tools like PowerBI., Understanding of marketing automation, lead management, and reporting processes., U.S. citizenship is required..

Key responsibilities:

Manage and optimize the HubSpot account, including configuring workflows and managing data.

Generate and analyze analytics across the research business development cycle.

Assist with data gathering, entry, and nurturing of research leads in HubSpot.

Participate in developing and implementing marketing strategies to promote PSU’s services.

Job description

APPLICATION INSTRUCTIONS:

CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

JOB DESCRIPTION AND POSITION REQUIREMENTS

The Office of Research Business Development, Marketing & Communications within OSVPR (Office of the Senior Vice President for Research) is seeking a part-time business development and HubSpot support staff member to work approximately 10-20 hours per week helping to support key research for strategies within several of the OSVPR units.

Assignments will be within key areas:

Management and optimization of our HubSpot account. This includes configuring the system, creating workflows, managing data, and providing training as needed. Duties will also include marketing automation, lead management and reporting within HubSpot.
Generation of analytics across the business development cycle for revenue generation for research (this includes data from various stages of the marketing and business development cycles, gathered from several sources: HubSpot, Salesforce, social media and websites).
Reporting of analytics within HubSpot
Working with internal stakeholder groups to assist with data gathering and entry (such as Office of Technology Transfer, units that support Industry partnerships for research, etc).
Possibly helping with entry of data into HubSpot and nurturing of research leads once they arrive in HubSpot.
Marketing duties: participate and be instrumental in developing and implementing strategies to promote PSU’s services including identifying target audiences, creating marketing campaigns and analyzing the results. This role will play a key role in brand awareness and sales growth.

This position requires experience with the business development / marketing / sales funnels, and must have a working understanding of HubSpot (Salesforce is a plus, including Marketing cloud) and analytics platforms such as PowerBI. Must have US Citizenship. A high level of HubSpot expertise is desired.

This is a remote (or on-site) position with opportunities for local hires to join in-person meetings and team gatherings. Candidates should plan to be available for meetings during business hours (8-5, M-F), but a bulk of the work can be completed on a flexible schedule. The candidate should be self-directed with an ability to organize and prioritize their work to meet established deadlines. Expected hours per week are 10-20.

BACKGROUND CHECKS/CLEARANCES

Employment with the University will require successful completion of background check(s) in accordance with University policies.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

The Pennsylvania State University is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.

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