Senior Analyst, Research and Marketing
Work set-up:
Full Remote
Salary:
116 - 116K yearly
Experience:
Mid-level (2-5 years)
Offer summary
Qualifications:
Bachelor's degree in Marketing, Business, Communications, Economics, or related field., Minimum of 5 years of experience in marketing analytics, customer research, or performance reporting., Proficiency in data visualization tools like Tableau or Power BI., Strong communication skills and ability to work independently..Key responsibilities:
- Develop and analyze performance dashboards and digital metrics.
- Manage marketing research activities including surveys and customer satisfaction studies.
- Analyze large datasets to inform marketing strategies and optimize campaigns.
- Collaborate with internal teams and external vendors to ensure accurate data reporting.
51 - 200
Employees
Job description
Who We Are
Clean Power Alliance (CPA) is Southern California’s locally operated notforprofit default electricity provider for 38 communities within Los Angeles and Ventura counties and the 4th largest electricity provider in the State of California. We provide clean renewable energy at competitive rates to over three million residents and businesses through approximately one million customer accounts.
- Excellent verbal and written communication skills. Experience and comfort presenting information to colleagues and external consultants.
- Ability to work independently on projects with minimum supervision.
- Ability to act with integrity, professionalism, and confidentiality.
- Ability to fully own tasks and processes with minimal oversight.
- Ability to handle multiple priorities to meet deadlines and escalate key issues
- Works well with diverse teams and consultants and is highly collaborative
- Highly proficient with Microsoft Office Suite (particularly Excel and PowerPoint) and data visualization tools (i.e., Tableau, Power BI).
- Marketing Research: Manage the marketing research processes, serving as the subject matter expert (SME) and lead for marketing research activities including monitoring and analyzing key marketing performance indicators across digital channels such as CPA’s social media, website, and paid media campaigns. Responsible for designing, enhancing, implementing, documenting, and managing surveys, brand tracking studies, customer satisfaction research, and segmentation efforts. .
- Campaign Analysis: Manage marketing and research campaign processes to benchmark campaign results against past performance and industry standards to evaluate effectiveness, uncover gaps, and support datadriven decisions that enhance targeting, messaging, and creative strategy. Responsible for performing strategic analysis to identify trends and anomalies that impact marketing campaigns and communicating results and relevant information to senior leadership. Extract and analyze customer and campaign data from applications including but not limited to Salesforce to support performance reporting and campaign optimization and utilize insights to inform creative and media briefs.
- Data Analytics: Responsible for analyzing quantitative data, qualitative summaries, and openended feedback to uncover actionable insights. Responsible for synthesizing data from multiple sources to create personas and segmentation models that support targeted, effective campaigns. Utilizing data to identify customer needs, behaviors, and preferences to inform messaging, creative direction, and channel strategy, and translate findings into actionable recommendations that drive stakeholder alignment and contribute to campaign success. Responsible for creating, enhancing, documenting, and managing reporting efforts including but not limited to engagement, traffic, and conversion metrics to identify trends and inform actionable optimizations
- CrossDepartmental and Vendor Collaboration: Work with internal teams including but not limited to Data and Systems, Customer Care, and Government Affairs to understand data environments and build out processes required to support reporting. Collaborate with internal staff and vendors to ensure consistency and accuracy of data reporting to support these efforts, serving as the primary point of contact for external research vendors.
- Project Management: Provide ownership and accountability for marketing and research processes by managing project timelines, deliverables, and budgets. Responsible for developing comprehensive project plans, including defining and documenting objectives, deliverables, timelines, and resource allocation. Responsible for developing, documenting, and implementing initial and contingency plans to identify and communicate potential risks or issues that may impact project success. Responsible for defining and meeting key project milestones and deadlines. Manage project team members to ensure alignment with CPA’s goals, processes, and annual fiscal planning. Coaches and delegates to crossfunctional team members involved in project execution.
- Finance and Audit Support: Responsible for supporting Finance with budget, accounting, reporting, and issue resolution as needed. Responsible for supporting audit efforts marketing related items, collecting and providing necessary data to auditors, ensuring accurate and timely responses to audit requests.
- Strategic Analysis: Responsible for performing strategic analysis to identify trends and anomalies that impact operations and strategy and communicating results and relevant information to senior leadership. Responsible for analyzing large datasets using innovative models and methodologies to derive actionable insights and deliver strategic recommendations to senior leadership. Build analytical and operational capabilities by modeling best practices and collaborative problem solving.
- Continuous Improvement: Create, enhance, document, and manage continuous improvement initiatives across all marketing research processes. Responsible for identifying inefficiencies, proposing solutions to senior leadership, and leading the implementation of new tools, automation, and reporting frameworks that enable the team to scale and improve marketing research efforts. Serve as marketing research subject matter expert, advising and supporting junior staff offering daytoday guidance and training.
- Demonstrate good judgment and integrity
- Excellent organizational, scheduling, time management skills, and attention to detail.
- Communicate effectively, orally, and in writing; and can translate complex technical information into nontechnical language
- High tolerance for uncertainty and can bring issues to resolution
- Have a strong work ethic and be comfortable taking initiativeworking in a fastpaced environment
- Work well on diverse teams and be highly collaborative
- Must be able to work at a desk and on a computer for prolonged periods
- Candidates must have a bachelor’s degree
- Bachelor’s degree in Marketing, Business, Communications, Economics, or a related field preferred.
Successful Candidates Must Demonstrate the Following Abilities:
Required profile
Experience
Level of experience: Mid-level (2-5 years)
Industry :
Utilities (Electric, gas & water)
Spoken language(s):
English
Check out the description to know which languages are mandatory. Other Skills
- Microsoft Excel
- Microsoft PowerPoint
- Collaboration
- Communication
- Time Management
- Personal Integrity
- Organizational Skills
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