Offer summary

Qualifications:

Proven work experience as a content marketing manager for at least 2 years., Strong research skills and ability to verify information from credible sources., Proficiency in creating various content formats such as articles, podcasts, and webinars., Fluent in English and German, with excellent copywriting and editing skills..

Key responsibilities:

Create, edit, and proofread diverse content including blogs, websites, and social media.

Manage content planning, deadlines, and KPIs to ensure timely delivery.

Distribute content effectively across multiple channels and optimize for engagement.

Engage with bloggers and micro-influencers to build a network around the brand.

Job description

In this role you will:

Content creation

Create, edit and proofread content (blog, corporate website, external resources, social media).
Describe products and services, support product promo campaigns with content, work closely with product team on preparation of product-focused content.
Create and manage content plan and ensure deadlines and KPIs are met.
Optimise content considering recommendations from SEO agency (write min 2 articles per week).
Produce different formats of content to deliver information to the target audience in the best possible way (presentations, webinars, podcasts, etc.).

Content distribution
Ensure the most efficient content distribution across all relevant channels.
Manage corporate social media channels (Facebook, LinkedIn, Youtube).
Convert content to other formats that fit specific channels. e.g., turn a 50-page whitepaper into a short LinkedIn article. Or make visual slides for Instagram stories based on a blog article.
Test new content distribution channels and formats looking for a best fit for TA.
Monitor, track, analyse and report on performance on social media platforms.

Communication with bloggers and influencers who are active on social media (not necessary with a million followers, microbloggers would work even better). Help us form a network of experts around our brand.

We’re looking for a person who has:

Important hard skills

Proven work experience as content marketing manager 2+ years and a portfolio to demonstrate your expertise.
Pro-level research skills and ability to verify every claim in your articles for authenticity (from credible sources).
Ability to work with different content formats: articles, whitepapers, podcasts, webinars, whitepapers, etc.
Knowing how to have fun with numbers: skills in writing data-driven posts to inspire trust, ability to conduct personal experiments and roll them into an interesting, as well as insightful, piece of content.
Solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers.
Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques.
Online community management skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers.
Creative skills for contributing new and innovative ideas.
Command of English - you need to be able to write & talk freely as this is an international company and we communicate in English a lot
German – fluent

Key soft skills

Team player that is easy to communicate with.
Innate sense of creativity.
Excellent organisational and project management skills.
Outstanding attention to detail.

Why Apifonica?

Remote or Hybrid work. We're flexible about when and where we work
Learning and development. Out teams plan out courses for each member and we cover expenses.
Great career and competitive salary. You'll become part of an international team, learn from the best and grow as a professional.
Last but not least, you'll enjoy the inspiring and fun atmosphere we have;)

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About us

Apifonica is an Estonian company with its headquarters in Tallinn and offices in Poland, Germany (Tenios brand), Italy, Latvia. We offer intelligent cloud solutions and develop software solutions for communication services for businesses in Europe.

Apifonica is a highload cloud communications platform that allows companies to automate their conversations with customers. Apifonica is a fully customisable solution for automation of communication in HR, sales and customer support. This automation is tailored to the customer’s goals as our experts analyse your workflows and we customise our platform to fit your project: from basic automation of voice & text notifications to complex solutions fully integrated with your IT system featuring AI-powered voicebot, smart reporting and workflow automation.
Among our customers are such big brands as Ergo (Germany), Huawei (Germany), Decathlon (Poland), LPP (Poland), Sportsalliance (Netherlands), 4F (Poland), SkyEng (Cyprus), Jeronimo Martins (Poland) and others.
More about Apifonica: www.apifonica.com
More about Tenios: https://www.tenios.de/

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