Head of Sales and Marketing (mfd)

Company Description

vaylens develops innovative software and SaaS solutions for the marketing and management of charging stations for electric vehicles. The company supports operators in the management, control and monitoring of their charging infrastructures and offers technical support and training to ensure that customers get the most out of the vaylens products. vaylens is based in Dortmund and part of the KOSTAL Group. For more information, visit: vaylens.com

Job Description

The Head of Sales and Marketing at vaylens is responsible for the strategic and operational development of all sales and marketing activities, with a clear focus on sustainable growth, brand building, and international expansion. This role is pivotal to the company’s success in the rapidly growing emobility sector and is part of the management team of vaylens GmbH.

Key Responsibilities:

Strategy & Market Development

• Develop and implement a comprehensive sales and marketing strategy
• Focus on market development in the UK, France, and the DACH region
• Create a market entry strategy for SwedenNorway and additional markets from 2026 onwards
• Strengthen the positioning of our new brand in the market
• Closely monitor market trends, especially within the emobility sector
• Drive business growth with a clear focus on softwareasaservice (SaaS) models, including subscriptionbased offerings and platform scalability

• 
  Leadership & Organization

  • Lead a team of currently 13 employees across five units (e.g. Sales DACH, UK, FR, Sales Operations, Brand & Marketing)
  • Establish clear responsibilities and foster team cohesion and performance
  • Expand the team both in Germany and abroad

  • 
    Sales & Customer Management

    • Manage and expand strategic key accounts in the emobility sector
    • Support the sales team in acquiring new key accounts
    • Represent the company at trade shows, customer meetings, and industry events, including speaking engagements
    • Oversee proposal development, negotiations, and contract closures

    • 
      Marketing & Brand Visibility

      • Responsible for further developing the brand identity and market presence
      • Increase brand awareness in relevant European markets
      • Plan and execute targeted campaigns (onlineoffline)
      • Manage external service providers, agencies, and platforms

      • 
        KPI Management & Reporting

        • Analyze and manage relevant sales and marketing KPIs across all markets
        • Prepare and present forecasts, budget plans, and performance reports for vaylens management and KOSTAL Group stakeholders
        • Ensure planning reliability and transparency through structured reporting and clear performance tracking

        • Qualifications

          • Over 5 years of experience in the emobility sector, ideally in a growthoriented company or startup environment
          • Deep experience in softwareasaservice (SaaS), ideally including B2B subscription models and international platform scaling
          • Strong network within the emobility industry (e.g., charging infrastructure providers, OEMs, utilities, municipalities, fleet customers)
          • Strong strategic and operational skills – from concept to execution
          • Minimum 5 years of experience leading internationally distributed teams
          • Several years of experience in key account management and software sales
          • Excellent communication skills and high degree of personal responsibility
          • Marketing experience
          • International sales experience, ideally with a focus on the UK and France
          • Willingness to travel and attend key customer meetings or industry events
          • Proficiency in both German and English

          • Additional Information

            • ​​A purposedriven company driving Europe’s transition toward electric mobility
            • Passionate colleagues with a handson mentality
            • A safe and futureoriented workplace as part of the Kostal group
            • Flexible working hours and location
            • Great opportunities for career growth