Head of Sales US (New York City)
Offer summary
Qualifications:
5+ years of experience in sales or business development, preferably with enterprise clients in DeFi or related sectors., Strong understanding of blockchain, crypto, and Web3 concepts, including cross-chain infrastructure and DeFi protocols., Proven ability to manage and own a B2B sales pipeline, with experience in CRM tools like HubSpot., Excellent communication and interpersonal skills, capable of engaging with both technical and non-technical stakeholders..Key responsibilities:
- Develop and execute the B2B sales strategy for the US market, focusing on revenue growth.
- Build and expand a pipeline of integration partners across various crypto and adjacent industries.
- Leverage existing network to identify and secure high-value partnerships and technical integrations.
- Represent the company at industry events, conferences, and meetups, and lead related speaking engagements.
Job description
LI.FI is simplifying multichain DeFi for traditional financial institutions, fintechs and service providers by offering a unified API to access all onchain liquidity across major blockchains for best price samechain and crosschain swaps. We are a passionate team on a mission to enable a fairer, more decentralised world. Apart from the tech, we care a lot about user experience and aim to make complex technologies accessible to everyone.
Setting yourself up for successTake a moment to read the job description before applying. We want to make sure this role is the right fit for you, so you dont spend time on an application that isn’t aligned with your experience. If this one doesnt quite match, we encourage you to submit your resume to our talent pool!
A quick rundown of the jobWe’re looking for an experienced Head of Sales (US) to lead the development and execution of our B2B sales strategy in the United States. In this highimpact role, you’ll own the full gotomarket motion—from strategy to execution—driving revenue through partnerships with enterprise clients, wallets, aggregators, infrastructure providers, and DeFi protocols. You’ll be responsible for establishing our presence in the US market and shaping our longterm commercial trajectory. The ideal candidate combines a strong grasp of complex technical products—such as APIs, blockchain, bridging, and multichain infrastructure—with the sophisticated people skills needed to build lasting relationships across both technical and nontechnical audiences in the crypto space.
Please note: This role requires you to be located in New York City. Your application will not be considered otherwise.
What youll doOwn and execute the full B2B sales strategy for the US market, with a focus on driving revenue growth across wallets, aggregators, infrastructure providers, enterprise clients, and DeFi protocols.
Build and expand a strong sales pipeline of integration partners across both cryptonative and adjacent verticals, including DeFi, TradFi, Fintech, GameFi, and NFTs.
Leverage your existing network in the blockchain ecosystem to identify and secure highvalue partnerships and technical integrations.
Proactively engage with the Web3 ecosystem—keeping a constant pulse on trends, opportunities, and emerging players.
Represent the brand and our crosschain product at key industry events, conferences, and meetups; lead speaking engagements and contribute to eventdriven content strategy.
Act as the bridge between our external partners and internal teams, collaborating closely with operations, marketing, product, and community teams to ensure alignment and flawless execution.
Educate and influence both technical and nontechnical stakeholders, clearly communicating the value of our APIdriven, crosschain infrastructure.
Provide structured feedback from the field to help shape product roadmap, marketing strategy, and future commercial hires.
What makes a good candidate5+ years of experience in sales or business development, ideally with enterprise clients in DeFi, FICC, or Equities Sales—paired with an obsession for crypto
Strong understanding of the crypto and blockchain landscape, with the ability to confidently speak to concepts like crosschain infrastructure, DeFi protocols, and Web3 integrations.
Proven track record of owning and managing a B2B sales pipeline, including maintaining CRM discipline and delivering clear forecasting and reporting (experience with HubSpot is a plus).
Excellent written, verbal, and analytical skills—able to craft compelling proposals, sales collateral and presentations, analyze deals, and deliver insights
sophisticated interpersonal skills—capable of understanding client motivations, navigating complex conversations, and building trust across diverse stakeholders.
Selfstarter mindset with strong internal drive—you’re proactive, organized, and able to operate autonomously while collaborating effectively with crossfunctional teams.
Must be based in New York City, with the ability to attend local events and inperson meetings as needed.
We encourage you to apply if you feel your experience and skills equip you for this job but are not listed here!
Company cultureEmbracing the differences
Embrace your own differences
Respect and welcome the unique qualities of others
See others’ differences as an opportunity to grow
Own it, do it
Own tasks endtoend
Hold yourself to a high bar for execution
Make bold decisions, and be accountable
Understand your limitations and seek for help
Fail forward
Try don’t be afraid to fail
Learn don’t make the same mistake twice
Adapt grow with the experience
Have fun together
Take the time to get to know and understand each other better
Don’t take yourself too seriously and keep it lighthearted
Fun should be coming from a place of love and respect
What you’ll getAnnual team offsites (Thailand in 2023 and Vietnam in 2024 were a blast, Marrakech in March 2025 was blastier; let’s see what happens in 2026!)
30 days of PTO
Flexible remote days
Flexible working hours
Equity participation from day 1
Entitlement to work computer (choice of equipment)
An annual 1,000€ personal development budget once you have worked 6+ months (prorated the first year)
A onetime 1,000€ remote budget to use on coworking, office setup, etc.
If you join us as an independent contractor, you’re only entitled to the first five benefits of this list.
Application processSetting yourself up for success starts with the application! Click here to discover valuable tips that will help you navigate our application process effectively.
LI.FI is an equal opportunity employer. We encourage individuals of all backgrounds to apply. Join us in our dedication to fostering a workplace that values and respects each team members unique contributions.
For more information, visit our page detailing our hiring process!
Take a moment to read the job description before applying. We want to make sure this role is the right fit for you, so you dont spend time on an application that isn’t aligned with your experience. If this one doesnt quite match, we encourage you to submit your resume to our talent pool!
Own and execute the full B2B sales strategy for the US market, with a focus on driving revenue growth across wallets, aggregators, infrastructure providers, enterprise clients, and DeFi protocols.
Build and expand a strong sales pipeline of integration partners across both cryptonative and adjacent verticals, including DeFi, TradFi, Fintech, GameFi, and NFTs.
Leverage your existing network in the blockchain ecosystem to identify and secure highvalue partnerships and technical integrations.
Proactively engage with the Web3 ecosystem—keeping a constant pulse on trends, opportunities, and emerging players.
Represent the brand and our crosschain product at key industry events, conferences, and meetups; lead speaking engagements and contribute to eventdriven content strategy.
Act as the bridge between our external partners and internal teams, collaborating closely with operations, marketing, product, and community teams to ensure alignment and flawless execution.
Educate and influence both technical and nontechnical stakeholders, clearly communicating the value of our APIdriven, crosschain infrastructure.
Provide structured feedback from the field to help shape product roadmap, marketing strategy, and future commercial hires.
5+ years of experience in sales or business development, ideally with enterprise clients in DeFi, FICC, or Equities Sales—paired with an obsession for crypto
Strong understanding of the crypto and blockchain landscape, with the ability to confidently speak to concepts like crosschain infrastructure, DeFi protocols, and Web3 integrations.
Proven track record of owning and managing a B2B sales pipeline, including maintaining CRM discipline and delivering clear forecasting and reporting (experience with HubSpot is a plus).
Excellent written, verbal, and analytical skills—able to craft compelling proposals, sales collateral and presentations, analyze deals, and deliver insights
sophisticated interpersonal skills—capable of understanding client motivations, navigating complex conversations, and building trust across diverse stakeholders.
Selfstarter mindset with strong internal drive—you’re proactive, organized, and able to operate autonomously while collaborating effectively with crossfunctional teams.
Must be based in New York City, with the ability to attend local events and inperson meetings as needed.
Embracing the differences
Embrace your own differences
Respect and welcome the unique qualities of others
See others’ differences as an opportunity to grow
Own it, do it
Own tasks endtoend
Hold yourself to a high bar for execution
Make bold decisions, and be accountable
Understand your limitations and seek for help
Fail forward
Try don’t be afraid to fail
Learn don’t make the same mistake twice
Adapt grow with the experience
Have fun together
Take the time to get to know and understand each other better
Don’t take yourself too seriously and keep it lighthearted
Fun should be coming from a place of love and respect
Annual team offsites (Thailand in 2023 and Vietnam in 2024 were a blast, Marrakech in March 2025 was blastier; let’s see what happens in 2026!)
30 days of PTO
Flexible remote days
Flexible working hours
Equity participation from day 1
Entitlement to work computer (choice of equipment)
An annual 1,000€ personal development budget once you have worked 6+ months (prorated the first year)
A onetime 1,000€ remote budget to use on coworking, office setup, etc.
If you join us as an independent contractor, you’re only entitled to the first five benefits of this list.
Application process
Setting yourself up for success starts with the application! Click here to discover valuable tips that will help you navigate our application process effectively.
LI.FI is an equal opportunity employer. We encourage individuals of all backgrounds to apply. Join us in our dedication to fostering a workplace that values and respects each team members unique contributions.
For more information, visit our page detailing our hiring process!
What you’ll get
We encourage you to apply if you feel your experience and skills equip you for this job but are not listed here!
Company culture
What makes a good candidate
A quick rundown of the job
We’re looking for an experienced Head of Sales (US) to lead the development and execution of our B2B sales strategy in the United States. In this highimpact role, you’ll own the full gotomarket motion—from strategy to execution—driving revenue through partnerships with enterprise clients, wallets, aggregators, infrastructure providers, and DeFi protocols. You’ll be responsible for establishing our presence in the US market and shaping our longterm commercial trajectory. The ideal candidate combines a strong grasp of complex technical products—such as APIs, blockchain, bridging, and multichain infrastructure—with the sophisticated people skills needed to build lasting relationships across both technical and nontechnical audiences in the crypto space.
Please note: This role requires you to be located in New York City. Your application will not be considered otherwise.
What youll do
Required profile
Experience
Other Skills
- Social Skills
- Organizational Skills
- Communication
- Analytical Skills
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