Business Development Representative

About the job...

The Business Development Representative (BDR) will sit within the Marketing team and help accelerate pipeline growth. In this role, you’ll focus on qualifying inbound leads, nurturing marketing-engaged prospects, and supporting targeted outbound efforts tied to marketing campaigns. You’ll work closely with the sales teams to optimize lead conversion and ensure high-quality prospects enter the pipeline.

What you'll do...

• Qualify inbound leads from marketing campaigns to assess sales readiness and ensure high-quality prospects enter the pipeline (see below for specifics on inbound types)
• BDRs should not be conducting demos, just doing qualifying outreach calls.
• Facilitate the best next steps for leads based on outreach efforts, i.e. enrolling in marketing nurtures or doing continued outreach to guide further down the funnel
• Execute outbound prospecting tied to marketing campaigns, including event follow-ups and ABM outreach
• Attend industry events and trade shows to engage with prospects, support lead generation efforts, and conduct follow-ups
• Monitor performance metrics, including lead conversion rates, pipeline progression, and business impact
• Collaborate with sales teams to ensure seamless lead handoff, share insights on prospect engagement, and refine outreach strategies
• Leverage CRM tools to track, manage, and engage with leads efficiently
• Maintain accurate CRM records to ensure clean data and smooth sales handoffs
• Support process improvements for lead nurturing, routing, scoring and overall sales alignment
• Provide feedback on lead quality, content engagement, and messaging effectiveness to improve marketing efforts
• Develop deep understanding of dispensary operator's challenges, workflows, and industry-specific language to engage as a trusted advisor

What you bring...

• • 1-3 years of experience in a BDR, SDR, or lead generation role (preferably in B2B SaaS)
  • Strong communication skills with the ability to craft engaging outreach and hold discovery conversations
  • Experience working with marketing automation platforms (HubSpot, Marketo, Pardot) and CRM systems (Salesforce, HubSpot CRM) to track and manage leads
  • Ability to analyze lead engagement data, campaign performance, and pipeline progression to optimize outreach
  • A collaborative team player who enjoys working across marketing and sales teams.
  • Understanding of marketing funnels, lead nurturing, and demand generation principles
  • Experience conducting personalized outbound prospecting (email, LinkedIn, phone) based on marketing insights
  • Strong organizational skills with the ability to manage multiple campaigns and follow-ups effectively

You’ll Get…

We are targeting a starting base salary of $50,000 to $55,000 with On Target Earnings (OTE) of $77,300 to $86,500 (uncapped) based on the intended levels for this role.   

In addition to cash compensation, our total rewards package includes:

• Full medical benefits including dental and vision plans to ensure you always have the best care.
• Equity packages in the form of stock options to all employees.
• Technology (hardware, software, reading materials, etc..) allowance
• Flexible vacation and sick days

#LI-AH1