Senior Demand Generation Manager

Rain is the fastest-growing earned wage access (EWA) fintech in the U.S., serving 3.5 million employees and backed by top investors like QED and Prosus. We’ve raised nearly $400M in funding—including the largest Series A in fintech history—and just closed our Series B to fuel our next stage of hypergrowth.

Rain is seeking a strategic and data-driven Senior Demand Generation Manager to lead the development and execution of high-impact marketing campaigns that drive pipeline growth and revenue. In this role, you will take ownership of designing and optimizing intent-driven ABM campaigns, building scalable frameworks for repeatable success, and continuously iterating on messaging, targeting, and creative strategies.

Key Responsibilities:

• Build intent-driven ABM campaigns: write, design and launch campaigns while consistently iterating and experimenting.
• Consistently iterate and experiment with messaging, targeting, timing and creative elements
• Develop campaign frameworks for scalable demand generation campaigns: create structured, repeatable processes for launching and managing high-performing demand generation campaigns.
• Track and report performance across all touch points: Monitor campaign results through the entire buyer journey and communicate findings to stakeholders clearly and effectively.
• Analyze conversion funnel performance and identify optimization opportunities at each stage of your own campaigns.
• Collaborate cross-functionally, translating business objectives into technical implementation: work closely with Sales, Marketing, RevOps, and Product to optimize pipeline health
• Measure and improve: define KPIs, monitor system performance, A/B test campaigns, and optimize workflows based on data insights

Qualifications:

• 5+ years in a Growth Marketing, Digital Marketing, or Campaign marketing manager role with a direct impact on pipeline generation
• Proficiency with CRM systems and marketing automation (ideally Hubspot)
• Proven track record of translating business needs into innovative technical solutions in fast-paced environments
• Excellent communication skills to align cross-functional teams and drive shared objectives
• Experience in B2B  marketing and ideally B2B2C  marketing
• Familiarity with AI-powered marketing tools and platforms to support competitive analysis, content creation, messaging refinement, and sales enablement.

Who We Are:

Rain is filled with people with a deeply rooted passion for our mission, who embrace diversity throughout our global team, and grow personally and professionally. We own what we do and let data guide our actions while working quickly and adapting to new challenges everyday. 

Compensation:

$130,000- $145,000

Note this is a range and we take in a variety of factors when determining total compensation for the position.

How we care for our team: 

Along with competitive salaries, Rain offers great benefits including:

• Flexible PTO
• Medical, Dental, Vision, Life, Disability coverage 
• Parental leave
• Monthly stipend 
• Equity options

As part of our dedication to the diversity of our workforce, Rain is committed to Equal Employment Opportunity and does not discriminate based on race, religion, color, national origin, ethnicity, gender, sex (including pregnancy), protected veteran status, age, disability, sexual orientation, gender identity, gender expression, or any unlawful criterion existing under applicable federal, state, or local laws. If you need assistance or accommodation due to a disability, you may contact us at [email protected].