Senior Business Intelligence Analyst

Job Details

Level: Experienced

Job Location: CT CT

Salary Range: Undisclosed

Description

CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023, 2024 and 2025.

Deutsch Family Wine & Spirits is currently seeking a Senior Business Intelligence Analyst – Sales Analytics to join our growing Commercial Insights team. Reporting to the Associate Director – CI Performance Management, this role is a key business partner to Sales leadership and field teams. The Sr. BI Analyst will drive local program performance tracking, sales analytics, and reporting automation that support DFWSs volume growth and execution across key markets. The position is flexible.

Responsibilities:

Business Performance Reporting & Analytics:

• Partner with Regional and District Managers to design, track, and optimize local sales programs.
• Develop and maintain userfriendly tools and dashboards that provide visibility into key sales metrics across multiple markets.
• Support evaluation of local sales initiatives by conducting indepth analysis, establishing relevant KPIs, and identifying marketlevel trends and opportunities.
• Proactively identify and communicate risks or opportunities within marketlevel sales performance and assist RMsDMs in course correction.
• Deliver clean, timely reporting that reinforces urgency, accountability, and field activation.
• Contribute to annual planning through planning tools and analysis for local goal setting and prioritization.

• Technical Acumen:

  • Lead automation of local performance reporting through DFWS’s enterprise data lake and BI tools
  • Translate business needs from the field into technical specs, partnering with IT to deliver selfservice and scalable reporting solutions.
  • Maintain data integrity and troubleshoot anomalies in internal reporting systems.
  • Contribute to a standardized approach for sharing sales insights across teams with clarity, consistency, and credibility.

  • CollaborationCommunication:

    • Serve as the goto analytics partner for Sales RMs and DMs, providing timely support for programming performance, measurement tools, and local tracking.
    • Collaborate with distributor counterparts to ensure reporting aligns with national strategy while meeting local execution needs.
    • Work with IT and BI teams to develop and evolve reporting automation and streamlined tracking capabilities.
    • Provide insight and recommendations to Sales leadership on emerging trends and local performance drivers.

    • Qualifications:

      • Bachelor’s Degree Business, Finance, Analytics, or a related field required
      • 3–5 years of experience in sales analytics, business intelligence, or commercial performance, preferably within CPG or beverage alcohol.
      • Strong technical proficiency in SQL, Excel (macros, Power Query, Power Pivot), and PowerPoint.
      • Experience with business intelligence platforms (Cognos, Tableau, Power BI); data lake or cloudbased data environments a plus.
      • Familiarity with syndicated data (CircanaIRI) helpful but not required
      • Proven ability to automate reporting and drive adoption of selfservice tools
      • Strong business acumen and the ability to translate sales trends into actionable recommendations.
      • Excellent interpersonal and communication skills, with a collaborative mindset.
      • Selfstarter with high energy, intellectual curiosity, and a passion for helping field teams succeed.

      • What We Offer:

        • Competitive compensation
        • Career development opportunities
        • Medical, dental, vision and life insurance, PTO
        • 401 (k) match
        • Product allowance to enjoy on DFWS products
        • Tuition Reimbursement and a Post Secondary education scholarship program for employees’ children
        • Gym reimbursement
        • Employee Assistance Program

        • If your background and experience meet these qualifications and you want to join a dynamic industry, please click here to apply.

          We Value Diversity

          At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all.

          About Deutsch Family Wine & Spirits

          Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the awardwinning company to include a Spirits Portfolio. Today the company is renowned for its brandbuilding prowess and its ability to meet the needs of the modern consumer. Bills son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

          The portfolio includes awardwinning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Force & Grace, Honest Thief, Josh Cellars, Josh Cellars Reserve, The Calling; France: Beau Joie, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and awardwinning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Mastersons Rye, Gray Whale Gin, Luksusowa Vodka and Cantera Negra Tequila.

          Learn more about Deutsch Family Wine & Spirits at www.deutschfamily.com

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          Qualifications