Offer summary

Qualifications:

Minimum 4+ years of experience in digital marketing, particularly in SEM, display, and social advertising., Strong understanding of online marketing strategies and emerging trends., Proficiency in Google Analytics and attribution tools., Excellent communication, organizational, and client relationship management skills..

Key responsibilities:

Manage and optimize paid search and social media campaigns across platforms like Google Ads, LinkedIn, and Facebook.

Conduct keyword research, ad copy development, bid optimization, and competitor analysis.

Create reports on campaign performance and present findings to stakeholders.

Collaborate with team members to execute marketing strategies effectively.

Job description

This is a remote position.

The Digital Marketing Manager optimizes the companys marketing strategies and increases market share and competitiveness. This person assesses and prioritizes strategic opportunities, executes an ongoing set of traffic initiatives, analyzes the impacts of each marketing channel and program, and continually optimizes results. This person will create web and social media marketing campaigns to drive the integrating marketing communications strategy and ensure all creative content is inbrand and optimized for web search and social media marketing. This person liaises with management, marketing, sales, and production teams to ensure creative marketing alignment to business priorities. EVAs Digital Marketing Manager is a resultsdriven performance marketer with a strong record of achieving high growth. This person focuses on the big picture, the details, and the aesthetics to support the customer value proposition (CVP) and maintains a strong, visible corporate presence at business and community events to promote the companys CVP.

As Digital Marketing Manager, you will report to the Director of Marketing and perform the daytoday management of digital advertising campaigns. In this role, you will be ambitious, datadriven and have at least 5+ years of demonstrated success managing the paidsearch and social digital marketing initiatives.

Our ideal candidate must have a background in digital marketing with applied experience in SEM, Display and Social advertising. Ideal candidates will have an insatiable curiosity and enthusiasm for digital marketing and can inspire excitement and curiosity throughout the team. Candidates must have 4+ years working knowledge and understanding of the digital marketing landscape, emerging trends, search and social media management. Senior Account Manager, Digital Marketing, must be a selfstarter, be proactive, can work independently on tasks, work well with a team, follow through on projects, delegate tasks effectively and build strong client relationships. Candidates must have advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint, and excellent written and verbal communication skills.

About Your Responsibilities

Manage campaign strategy and execution for paid search and paid social platforms, including Google Ads, LinkedIn Ads and Facebook Ads for lead generation.

Perform key daytoday activities such as keyword research, ad copy development, bid optimization, and competitor analysis.

Run and build reports on campaign results and deliver findings in a clear and clientfacing format

Daily and Weekly reporting and analysis of trend data from Google Analytics, Google Ads, LinkedIn Ads and Facebook Ads among other platforms

Balance daily and monthly account budgets

Proactively research accounts and provide ongoing opportunities that align with client goals.

Conduct QBRs and present on success and our value to stakeholders

Build and maintain strong relationships with key decisionmakers.

Manage goals and expectations in order to set realistic targets

Hold regularly scheduled meetings with marketing and management, providing performance updates and strategy discussions

Maintain uptodate knowledge on industry trends and stay informed on best practices in the search and social space

Verify and integrate conversion tracking, as needed, leveraging our tech implementation team wherever required

Delegate responsibilities across a team to ensure client deliverables and deadlines are being met

Collaborate with team members to ensure the strategy is executed effectively

About EVA
EVA is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status, or any other basis protected by federal, state, or local law. MFDVLGBTQ+

COVID19 considerations
For the indefinite future, we work remotely following statefederal guidelines and in compliance with the Occupational Safety Health Administration (OSHA) postCOVID workplace safety practices.

Requirements

4+ years of experience promoting SaaS andor targeting associationsnonprofits.

Ideal candidates will have a firm understanding of online marketing (search, display, social media, etc.) and an understanding of how it relates to the entire marketing landscape

Working knowledge of Google Analytics or a similar attribution tool

Excellent communication and organizational skills

Experience with phonebased, consultative relationship management, with a regular cadence of communication with clients

Strong analytical mindset, with a comfortability working with data sets within platforms and in excel

Ability to delegate projects across multiple people and meet deadlines with the consistent quality of delivery

A demonstrated history in client satisfaction

Resourceful, dependable, and able to manage multiple projects simultaneously

Benefits

401(k), 401(k) matching, Dental insurance, Health insurance, Paid time off, Vision insurance, Work from home

Supplemental Pay: Bonus pay

Required profile

Are you interested?