Social Media Manager

Hi, We’re Franki

Franki is an AIpowered startup transforming how people discover and choose where to eat, drink, and explore. Our platform is built on video recommendations from a passionate community of creators and dining enthusiasts who help people find the best experiences in their area.

We’re a fastmoving, highgrowth startup where creativity, strategy, and execution go hand in hand. If youre passionate about dining, experiences, and social media—and thrive in an environment where you can experiment, iterate, and scale impact—this role is for you.

About the Role

We’re looking for a strategic and highly creative Social Media Manager to own and grow Franki’s presence on social media, with an immediate focus on Instagram and TikTok. This person will entail strategy, creative ideation, and execution—developing content ideas, producing content, and evaluating the results.

Beyond creativity, this role requires strong project management skills and a high level of ownership. You’ll be responsible for ensuring content is produced, approved, and published on time.

This role is perfect for someone who thrives in a fastpaced startup environment, has a growth mindset, and is excited to test, learn, and optimize content to drive follower growth, engagement, and brand awareness.

Note: Candidates residing in our preferred location: Southern California, will be given first consideration.

What you’ll do:

• Own and execute Franki’s social media strategy, with a focus on Instagram and TikTok.

• Create and collaborate on content—developing ideas, working with creators, and producing engaging, socialfirst videos.

• Manage social content production and publishing schedules, ensuring all assets are delivered and posted on time.

• Engage with the community through outbound interactions, comment replies, and strategic partnerships to increase brand visibility.

• Analyze performance metrics, track growth trends, and optimize content based on data insights.

• Lead social engagement campaigns—including challenges, collabs, and viral content experiments.

• Stay ahead of trends, identifying new opportunities for creative, highimpact content and jumping quickly on emerging opportunities.

• moving in a fastpaced environment.

• You’re a good fit if you have...

  • 4+ years of experience managing social media for a consumer brand (ideally in the dining, travel or social commerce) with a track record of growing TikTok and Instagram following and engagement.

  • Strong project management skills—ability to own timelines, manage multiple priorities, and work with crossfunctional partners to deliver assets on time.

  • A strong creative eye with experience creating, editing, and producing socialfirst content.

  • Datadriven mindset, comfortable analyzing metrics and optimizing for performance.

  • Comfortable on camera and appearing in branded content as well as collaborating with colleagues and creators to produce engaging content.

  • A selfstarter who thrives in a fastpaced, startup environment.

  • Bachelor’s degree in marketing, communications, or a relevant field.

  • Perks & Benefits

    • Remote work: Our team works remotely across the US but primarily PST time zone; we travel together several times a year for company kickoffs and midyear meetings.

    • PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec 31st Dec). Additionally, we recognize 11 public holidays per year.

    • Medical, dental & vision: We cover 100% of Medical, Vision, and Dental insurance costs for employees.

    • 401(k)

    • Equipment: Computer & technology equipment applicable to your role.

    • Monthly Stipend: $40 (Taxfree) to cover home office expenses
      

    • Statement of Equal Opportunity

      At Franki, we value diversity in backgrounds and perspectives and depend on it to drive community and our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at Franki.