Offer summary

Qualifications:

Minimum of 5 years experience managing global SEM campaigns with a focus on ROI and operational efficiency., Strong analytical skills with the ability to build models and synthesize complex data into actionable insights., Excellent collaboration skills, experienced in managing stakeholders and external partners remotely., Bachelor’s degree or equivalent practical experience is preferred..

Key responsibilities:

Lead strategy, execution, and analysis of global SEM campaigns, including bidding and budget management.

Own reporting processes, delivering performance insights and diagnosing shifts in performance.

Collaborate on SEO initiatives to enhance search visibility and impact.

Design and execute A/B tests for ads, landing pages, and SEM tactics.

Job description

Role Description

At Dropbox, we’ve built a legacy of trust with millions of customers worldwide, delivering secure, reliable syncing and collaboration tools. With over 700 million users in 180 countries, we’re on a mission to design a more enlightened way of working —helping busy professionals focus on what matters most.

The SEM Specialist is a key role within Dropbox’s Performance Marketing team. You are responsible for driving SEM planning, execution, and ongoing performance. You’ll have the unique opportunity to drive strategy and analysis across the search funnel, inclusive of both SEM and SEO. This will include campaign management and execution to achieve impactful results using advanced optimization tools and a data-driven approach.

This role blends strategic thinking with hands-on execution. You’ll uncover actionable insights, guide testing roadmaps, and partner cross-functionally to identify growth opportunities across the full search funnel. Your work will have visibility with senior leadership and play a critical role in shaping Dropbox’s global search marketing efforts.

Responsibilities

Lead end-to-end strategy, execution, and analysis of global SEM campaigns, including bidding, budget management, and performance optimization
Own weekly, monthly, and quarterly reporting, delivering performance insights, experiment recaps, and timely diagnosis of performance shifts
Collaborate on SEO initiatives to drive visibility and impact across the full search funnel
Build and maintain forecasting models and performance dashboards to support planning and optimization
Conduct campaign and funnel analysis to uncover insights and inform growth strategies
Design and execute A/B tests for ad copy, landing pages, and SEM tactics
Partner cross-functionally with teams such as Web, Growth, and Data Science to aid in analysis and maximize impact
Stay current on platform updates, search trends, and best practices to continuously evolve the program

Requirements

5+ years of experience managing and scaling global multi-million dollar SEM programs, with an emphasis on ROI, localization strategies, testing, and operational efficiency
Strong analytical skills with the ability to build models, extract insights, and synthesize complex data from multiple sources into clear, actionable reporting
Excellent cross-functional collaborator, experienced in managing internal stakeholders and external partners in a remote environment
Proven project management skills; highly organized and detail-oriented with a track record of managing multiple initiatives simultaneously
Familiarity with organic search metrics, user journeys, and how SEM and SEO intersect across the funnel

Preferred Qualifications

Bachelor’s degree (BA/BS) or equivalent practical experience
Experience designing and testing landing pages to drive performance
Familiarity with incrementality testing and modern performance measurement approaches
AI/tech tool experience
Prior experience in SaaS or a high-growth digital environment is a plus