Marketing Analyst
Offer summary
Qualifications:
At least 2 years of experience in GTM analytics, growth operations, or product data roles, preferably in a high-scale B2B SaaS environment., Proficiency in Python and SQL for data analysis, prototyping, and automation., Experience translating business challenges into analytical models, sales tools, or programmatic solutions., Hands-on experience with machine learning and generative AI, especially in sales or growth contexts..Key responsibilities:
- Lead the development of PLG analytics and design growth experiments.
- Collaborate with revenue leaders to translate hypotheses into experiments.
- Translate business needs into technical solutions using Python and SQL, working with data engineering teams.
- Build dashboards, models, and frameworks to track product usage, activation, and monetization.
Job description
Who we are
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remotefirst work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
Join us as Twilio’s next Marketing Analyst, Marketing Strategy & Analytics (Canada)
- Lead the development of PLG analytics across GTM pods, owning the endtoend process of designing, prototyping, and iterating on highimpact sales programs and growth experiments.
- You will build relationships with revenue leaders to translate hypotheses into actionable experiments.
- Translate business needs into technical solutions using Python, SQL, and Twilio’s internal data infrastructure. Collaborate with Marketing Data Engineering to take tests from pilot to production.
- Act as the connective tissue between GTM engineers and business teams, ensuring seamless translation of commercial goals into scalable technical programs.
- Partner closely with Sales, Strategy, and Marketing to identify highleverage use cases and surface actionable growth signals.
- Build tight feedback loops with sales teams to validate play effectiveness and drive continuous iteration.
- Own and evolve dashboards, cohort models, and experimentation frameworks that track product usage, activation, and monetization.
- Distill complex insights into clear, concise communication for both technical and nontechnical stakeholders.
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- 2+ years of experience in GTM analytics, growth operations, strategy, or product data roles, ideally within a highscale B2B SaaS environment.
- Advanced proficiency in Python and SQL for data analysis, prototyping, and automation.
- Proven track record of translating business challenges into analytical models, sales tools, or programmatic solutions.
- Handson experience with machine learning and generative AI, particularly in applying these techniques to sales or growth use cases.
- Strong communication and stakeholder management skills, with experience collaborating across global, crossfunctional teams.
- Demonstrated ability to launch minimum viable products (MVPs), iterate based on feedback, and drive initiatives from concept to execution.
- High ownership mindset with a bias for action, comfort with ambiguity, and a strong focus on experimentation and velocity.
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- Background in technology companies, management consulting, strategy, or similar setups.
- Familiarity with productled growth (PLG) motions and usagebased monetization strategies.
- Experience working within GTM or Revenue Operations teams, or in close collaboration with engineering counterparts.
- Proficiency in building dashboards and visualizations using tools like Looker, Tableau, or similar BI platforms.
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Location
This role will be remote based in Canada
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team inperson meetings.
What We Offer
Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
Twilio thinks big. Do you?
We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. Thats why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.
So, if youre ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isnt what youre looking for, please consider other open positions.
Desired:
Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasnt followed a traditional path, dont let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
Required:
Required profile
Experience
Hard Skills
Other Skills
- Collaboration
- Communication
- Problem Solving
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